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Business Metric News

Softletter Back Issue, February 15th, 2009

February 15th, 2009 The Lowdown on Down Market Marketing, Part II of II Changes Coming to Softletter Benchmarks: Marketing Expenditures and Effectiveness, Part II of II Terms of Service: Good or Evil Android Resources

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Softletter Back Issue, January 31st, 2009

January 31st, 2009 The Lowdown on Down Market Marketing, Part I of II SEO for MSN, Yahoo, and Ask Benchmarks: Marketing Expenditures and Effectiveness, Part I of II How Will the Software Industry Fare in the Worst Recession in 80 Years? Sales Lead Resources

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Softletter Back Issue, October 31st, 2008

October 31st, 2008 Summary Results from the Softletter 2008 SaaS Survey, Part IV of IV SaaS and Initial Professional Services SaaS and Product Management Impact of SaaS on Product Management M&A Exit in a Downturn: Nine Things to Do Virtual Tradeshow Resources

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Softletter Back Issue, October 15th, 2008

October 15th, 2008 Summary Results from the Softletter 2008 SaaS Survey, Part III of IV Infrastructure and Security SaaS Reseller Channels SaaS Reseller Payment and Options SaaS Sales Compensation Practices and Budgets SaaS Marketing and Budgets

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MEET THE EDITORS AND EXPERTS

Rick Chapman

Find out more about Rick’s latest book, the latest edition of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters.

John Miller

John has been working in the IT industry since the 1980’s firstly as a Sales and Marketing Director including Techex a global distribution company, Olivetti, Norsk Data and Intergraph

He was a founder member of Delta Channel Services  back in 1995 and has since visited over 40 countries consulting, speaking at channel conferences and delivering training workshops

John has launched several SaaS based business, a Non Executive Director to several start ups and is based in the UK