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Core Business Metrics 2019
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Business Metric News
Softletter Back Issue, February 28th, 2009
February 28th, 2009 Are Your Business Relationships Strong Enough to Survive in Hard Times? Seven B2B E-mail Myths Benchmarks: Services Contribution, 2008 The Art of the Software Alliance
Softletter Back Issue, February 15th, 2009
February 15th, 2009 The Lowdown on Down Market Marketing, Part II of II Changes Coming to Softletter Benchmarks: Marketing Expenditures and Effectiveness, Part II of II Terms of Service: Good or Evil Android Resources
Softletter Back Issue, January 31st, 2009
January 31st, 2009 The Lowdown on Down Market Marketing, Part I of II SEO for MSN, Yahoo, and Ask Benchmarks: Marketing Expenditures and Effectiveness, Part I of II How Will the Software Industry Fare in the Worst Recession in 80 Years? Sales Lead Resources
Softletter Back Issue, January 15th, 2009
January 15th, 2009 Summary Results from the Softletter 2008 Marketing Survey, Part V of V
Softletter Back Issue, December 31st, 2008
December 31st, 2008 The Softletter 2008 Software Marketing Survey, Part IV of V
Softletter Back Issue, December 15th, 2008
December 15th, 2008 The Softletter 2008 Software Marketing Survey, Part III of V
Softletter Back Issue, November 30th, 2008
November 30th, 2008 The Softletter 2008 Software Marketing Survey, Part II of V
Softletter Back Issue, November 15th, 2008
November 15th, 2008 The Softletter 2008 Software Marketing Survey, Part I of V
Softletter Back Issue, October 31st, 2008
October 31st, 2008 Summary Results from the Softletter 2008 SaaS Survey, Part IV of IV SaaS and Initial Professional Services SaaS and Product Management Impact of SaaS on Product Management M&A Exit in a Downturn: Nine Things to Do Virtual Tradeshow Resources
Softletter Back Issue, October 15th, 2008
October 15th, 2008 Summary Results from the Softletter 2008 SaaS Survey, Part III of IV Infrastructure and Security SaaS Reseller Channels SaaS Reseller Payment and Options SaaS Sales Compensation Practices and Budgets SaaS Marketing and Budgets
MEET THE EDITORS AND EXPERTS

Rick Chapman
Find out more about Rick’s latest book, the latest edition of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters.

John Miller
John has been working in the IT industry since the 1980’s firstly as a Sales and Marketing Director including Techex a global distribution company, Olivetti, Norsk Data and Intergraph
He was a founder member of Delta Channel Services back in 1995 and has since visited over 40 countries consulting, speaking at channel conferences and delivering training workshops
John has launched several SaaS based business, a Non Executive Director to several start ups and is based in the UK