Softletter Archives Download Index, 2005 - 2011

These back issues are provided as PDF copies of the original print editions of Softletter.

January 15th, 2005

  • Technology for Software’s Sake
  • The Convergence Syndrome
  • Benchmarks: Return on Equity
  • Using Strawmen in M&A Negotiations
  • Cardfile: Must Read Development Blogs

January 31st, 2005

  • Pricing and Value Approaches for Embedded Software
  • Patently Obvious
  • Benchmarks: Services Margins
  • Escrow Provisions in M&A Transactions, Part I of II
  • Cardfile: Google Tools and Sites

February 15th, 2005

  • Open Source Business Models and Trends, Part I of II
  • The 504b Option
  • Benchmarks: OEM Best Practices
  • Escrow Pro visions in M&A Transactions, Part II of II
  • Cardfile: Mail Management Tools and Services

February 28th, 2005

  • Open Source Business Models and Trends, Part II of II
  • Groups Vs Communities
  • Benchmarks: Chief Technology Officer Compensation
  • Types of Statements That Can Spoil a Deal
  • Cardfile: Business Wiki Tools

March 15th, 2005

  • Muscle Bound Messiah? A Look at the Current State of Agile Programming, Part I of II
  • Non-Recurring Engineering, Part I of II
  • Benchmarks: Q4 Venture Capital Investments
  • How to Detect a Non-Negotiationg Buyer
  • Cardfile: Pod Casting Software

March 31st, 2005

  • Muscle-Bound Messiah? A Look at the Current State of Agile Programing, Part II of II
  • Non-Recurring Engineering, Part II of II
  • Benchmarks: Tech Support Salary Trends
  • Passive Vs Active Shareholders
  • Cardfile: Software Cost Estimation Resources

April 15th, 2005

  • Gaming Your Marketing and Sales
  • The Developing OEM/ISV Trialware Model
  • Benchmarks: Operating Income
  • The Benchmark 50: Operating Income
  • Cardfile: Negotiation Tactics

April 30th, 2005

  • Mike Bosworth on Sales Read Messaging
  • The Open Source Dilemma
  • Benchmarks: Revenue per Product Management Best Practices
  • The Power of the Minority
  • Cardfile: Copyright Protection and Maintenance

May 15th, 2005

  • Detecting Business Disaster’s Early Warning Signs
  • The Open Source Dilemma, Part II of II
  • Benchmarks: Software Localization Highlights from the 2005 Lisa Global Software Survey
  • Deal Killers: What’s Wrecking Value Today
  • Cardfile: IT Evaluation Sites

May 31st, 2005

  • Softletter Case Study: Working with the Analysts
  • The Rebate Recoil
  • Benchmarks: Operating Profit per Employee
  • What Will Kill the Current Boom in Software M&A
  • Cardfile: Analyst Analysis Sites and Information

June 15th, 2005

  • ASP/SaaS Pricing Models, Part I of II
  • Introduction and Hello from Don Rosenberg
  • Benchmarks: Q1 Venture Capital Investments
  • Getting a Deal Done: Spousal Approval
  • Cardfile: Sales Lead Resources

June 30th, 2005

  • ASP/SaaS Pricing Models, Part II of II
  • Rules for Effective Business Blogging
  • Benchmarks: Sales and Marketing
  • The Ten Worst Things You Can Do When Selling Your Software Company, Part I of II
  • Cardfile: Bad Marketing and Business Analysis

July 15th, 2005

  • Softletter Case Study: Training Your Resellers to Sell
  • Make Conferences Work for Lead Generation
  • Benchmarks: Research & Development
  • The Benchmark 50: Research & Development
  • The Ten Worst Things You Can Do When Selling Your Software Company, Part II of II
  • Cardfile: Translation and Language Service

July 31st, 2005

  • Agents: A Different Partnering Approach
  • Tips for Increasing Software Maintenance Renewals
  • Benchmarks: General & Administrative Costs
  • The Benchmark 50: General & Administrative
  • Angel Investors
  • Cardfile: Taxes

August 15th, 2005

  • Comeback Kid: SaaS Comes off the Canvas
  • Preliminary Patent Searches for the Entrepreneur, Part I of II
  • Benchmarks: Services Contribution
  • The Benchmark 50: Services Contributions
  • Is My Company Too Small to Sell?
  • Cardfile: Patent Searches and Information

August 31st, 2005

  • The Eternal Darkness of the Clueless Mind
  • Preliminary Patent Searches for the Entrepreneur, Part II of II
  • Benchmarks: Mergers and Acquisitions
  • Benchmarks: Mergers and Acquisitions
  • Exit Strategies: Think M&A
  • Cardfile: Key Word Portfolio Management

September 15th, 2005

  • Four Ways to Stop Margin Erosion at the Point of Sale
  • RSS as a Replacement for E-mail?, Part I of II
  • Benchmarks: Q2 Venture Capital Investments
  • If it Takes 8 Months to Sell, When Should I Begin Planning?
  • Cardfile: RSS Resources

September 30th, 2005

  • Channel Optimization: Are You Giving the Channel Too Much?, Part I of II
  • RSS as a Replacement for E-mail?, Part II of II
  • Benchmarks: Chief Marketing Officer Compensation
  • When is the Right Time to Sell?
  • Cardfile: Channel News and Management Resources

October 15th, 2005

  • Channel Optimization: Are You Giving the Channel Too Much?, Part II of II
  • Licensing Complexity: An SaaS Driver
  • The First Softletter Open Source Software Poll, Part I
  • Due Diligence Tips for Sellers, Part I of II
  • Cardfile: Rich Internet Development

October 31st

  • Softletter Case Study: The East Goes West
  • Using Your Press Kit to Educate the Press
  • The First Softletter Open Source Software Poll, Part II
  • Due Diligence Tips for Sellers, Part II of II
  • Cardfile: Affiliate Management Software

November 15th, 2005

  • Value-Based Partnering Programs, Part I of II
  • Keep Microsoft’s Pricing Changes in Perspective
  • Benchmarks: Chief Financial Officer Compensation
  • Accounting Problems: Don’t Let Them Stop Your Deal, Part I of II
  • Cardfile: Ruby on Rails Resources

November 30th, 2005

  • Value-Based Partnering Programs, Part II of II
  • SoftSummit, 2005: Recapping the Strategic Points
  • Benchmarks: Chief Executive Officer Compensation
  • Accounting Problems: Don’t Let Them Stop Your Deal, Part II of II
  • Cardfile: SOA (Service-Oriented Architecture) Resources

December 15th, 2005

  • The ActiveWords Action Man
  • Building Effective Landing Pages
  • Benchmarks: Chief Executive Officer Compensation
  • M & A Global Process
  • Cardfile: Open Hardware Resources

December 31st, 2005

  • The ActiveWords Action Man
  • Building Effective Landing Pages
  • Benchmarks: Chief Executive Officer Compensation
  • M & A Global Process
  • Cardfile: Open Hardware Resources

January 15th, 2006

  • SaaS Sales Compensation Models: Another Approach, Part II of II
  • Advisory Board: Online Sales-Merchant Responsibilities
  • Benchmarks: Q3 2005 Venture Captial Investments
  • Equities: What is the Number One Reason Behind a Company Sale? by Nat Burgess, Corum Group
  • Cardfile: Online Collaboration

January 31st, 2006

  • Aligning Your Pricing Metrics With Customer Expectations
  • The 2006 CODIEs
  • Benchmarks: Services Margins
  • Software Sector Consolidation—Why It Is Important To Pay Attention
  • Cardfile: Online Presentations

February 15th, 2006

  • Help! Microsoft is Targeting My Business, Part I of II
  • What We Have Here Is a Failure to Communicate, Part I of II
  • Benchmarks: Return on Equity
  • Legal Strategies: What to Expect and Who Pays, Part I of II
  • Cardfile: The Next Big Thing

February 28th, 2006

  • Help! Microsoft is Targeting My Business, Part II of II
  • What We Have Here Is a Failure to Communicate, Part II of II
  • Benchmarks: Chief Technology Officer Compensation
  • Legal Strategies: What to Expect and Who Pays, Part II of II
  • Cardfile: Mashup Resources

March 15th, 2006

  • Acquiring New Customers: Enterprise Sales V2.0
  • What SaaS Pricing Flexibility and Ecosystem Development
  • Benchmark: Product Management Compensation
  • A Healthy Bubble: The Second Biggest Year in Software M&A in the Last 20 Years
  • Cardfile: ROI Tool

March 31st, 2006

  • RIM vs NTP: The Fallout
  • Increasing Q&A Costs Squeeze Bottom Lines, Part I of II
  • Benchmarks: Operating Income Ratios Up in 2005
  • Earnouts: The Good, the Bad, and the Ugly
  • Cardfile: New and Interesting Reads

April 15th, 2006

  • The New High-Tech “Bubble” (Not the Same as the Old)
  • Increasing Q&A Costs Squeeze Bottom Lines, Part II of II
  • Benchmarks: Q4 Venture Capital Investments
  • When to Dig In Your Heels During Negotiations
  • Cardfile: New and Interesting Reads

April 30th, 2006

  • Forget the Crystal Ball: Try These Approaches to Understanding What Your Customers Will Want
  • Harsh Shelves: The Retail Realm Becomes Grimmer, Part I of II
  • Benchmarks: Requirements Manager Compensation
  • How Applications Cross the Chasm to Valuations, Part I of II
  • Cardfile: Requirements Development Resources

May 15th, 2006

  • The Micro-ISV Father Discusses the Kids
  • Harsh Shelves: The Retail Realm Becomes Grimmer, Part II of II
  • Benchmarks: Research and Development
  • How Applications Cross the Chasm to Valuations, Part II of II
  • Cardfile: WebOS Resources

May 31st, 2006

  • Endangered Environments
  • Avoiding Purchasing Pitfalls
  • Benchmarks: Google Survey Part I: Google for Promotion
  • “Earnouts are Useless.” A Deal Structure Myth?
  • Cardfile: Proposal and RFP Management

June 15th, 2006

  • The Emergence of Software Product Line Development
  • Disadvantage: Microsoft
  • Benchmarks: Q1 Venture Capital Investments
  • Asia Is Coming
  • Cardfile: New and Interesting Reads

June 30th, 2006

  • Building a SaaS Software Pricing Model
  • How to Build an Effective Affiliate Program, Part I of III
  • Benchmarks: CMO Compensation
  • Asia Is Coming, Part II of II
  • Cardfile: Blog Monitoring and Analysis

July 15th, 2006

  • Automating Your Product Management Processes
  • How to Build an Effective Affiliate Program, Part II of III
  • Benchmarks: General & Administrative Costs
  • Preferred Shares: The Monster That Ate Your Deal
  • Cardfile: Alternative Retail

July 31st, 2006

  • Trolls and Robes: The Supreme Court Steps In
  • How to Build an Effective Affiliate Program, Part III of III
  • Benchmarks: Google Survey Part II: Google as a Platform
  • Liabilities, Liabilities, Liabilities…Is That All You Can Think About? Part I of II
  • Cardfile: Web Clipping Services

August 15th, 2006

  • Timing Disruption, Part I of II
  • Aligning Sales and Marketing for Better Leads, Part I of II
  • Benchmarks: Chief Sales Officer Compensation
  • Liabilities, Liabilities, Liabilities…Is That All You Can Think About? Part II of II
  • Cardfile: Book Review: Exceptional Selling: How the Best Connect and Win in High Stake Sales by Jeff Thull. John Wiley and Sons, September 2000

August 31st, 2006

  • Timing Disruption, Part II of II
  • Aligning Sales and Marketing for Better Leads, Part II of II
  • Benchmarks:SaaS Survey Part I: Software Companies Considering SaaS
  • Software M&A
  • Cardfile: Useful E-mail Marketing Tools

September 15th, 2006

  • The SaaS Channel: A Work in Progress
  • The Latest in Search Engine and AdWords Shenanigans, Part I of III
  • Benchmarks: Q2 Venture Capital Investments
  • Strategic versus Financial Buyers, Part I of II
  • Cardfile: Softletter Flashback

September 30th, 2006

  • Building a Balanced Executive Team
  • The Latest in Search Engine and AdWords Shenanigans, Part II of III
  • Benchmarks: Google Survey Part III: Google as Competitive Environment
  • Strategic versus Financial Buyers, Part II of II
  • Cardfile: More Useful Search Engine Tools Redux

October 15th, 2006

  • The Methodologies and Economics of Updating
  • The Latest in Search Engine and AdWords Shenanigans, Part III of III
  • Benchmarks: Operating Income per Employee
  • Representations and Warranties Insurance
  • Cardfile: More Useful Search Engine Tools Redux

October 31st, 2006

  • SaaS Survey Part II: Experience with SaaS

November 15th, 2006

  • The Odd Couple: Desktop Software Meets SaaS
  • Product Management and SaaS
  • Benchmarks: Revenue per Employee
  • Why All the Focus on EBITDA?
  • Cardfile: Recommended Reading

November 30th, 2006

  • Building a SaaS Channel
  • The Aggregators
  • Benchmarks: Chief Financial Officer Compensation
  • Reps and Warranties: Vital to the Deal
  • Cardfile: Specialized and Online Backup

December 15th, 2006

  • How Google Plays the AdWords Game
  • The 2006 CODIES: Impressions and Comments
  • Benchmarks: Q3 Venture Capital Investments
  • The Top 50: Highest Paid Public Company CFO’s
  • Cardfile: Ajax Resources

December 31st, 2006

  • Strategies for Maximizing Google AdWords ROI, Part I of II
  • Google AdWords Survey Results
  • When Your Employees Should Know About Your Deal Plans
  • Some Fun Blogs for the Holiday

January 15th, 2007

  • Strategies for Maximizing Google AdWords ROI, Part II of II
  • Benchmarks: Chief Executive Officer Compensation
  • Sharing the Wealth—Taking Care of Your Employees at Close
  • Bad Design Resources

January 31st, 2007

  • What to Do When the Customer Says “Take This EULA and Shove It”
  • Advisory Board: Identifying Good Product Managers
  • Services Margins and Contributions
  • Recasting Your Financials for an M&A Event
  • Book Review: The Software Licensing Handbook by Jeff Gordon

February 15th, 2007

  • Video Helped the Software Star
  • CD Cover Mount Placement Programs, Part I of II
  • Benchmarks: Return on Equity
  • SaaS In The M&A Arena
  • Free Phone Conferencing Resources

February 28th, 2007

  • Second Life and Software: Two Avatars Meant for
  • Each Other?
  • CD Cover Mount Placement Programs, Part II of II
  • Benchmarks: Operating Income per Employee
  • Negotiating Your Non-Compete Agreement, Part I of III
  • Second Life Resources

March 15th, 2007

  • Escrow Agreements in the Age of SaaS
  • Interns: A Secret Weapon to Increase Company Bandwidth
  • Benchmarks: Q4 Venture Capital Investments
  • Negotiating Your Non-Compete Agreement, Part II of III
  • Intern Hiring Resources

March 31st, 2007

  • com, AppExchange, and the Platform Wars Redux
  • What to Do When the Clock Strikes 11 (th Hour Sales Negotiations)
  • Benchmarks: Operating Income
  • Negotiating Your Non-Compete Agreement, Part III of III
  • AppExchange Resources

April 15th, 2007

  • Apple’s New Orchards
  • Analyst Marketing Services: Think Hard Before You Buy
  • Benchmarks: General and Administrative
  • Q1 Analysis: M&A Hits New Record
  • Virtualization Resources

April 30th, 2007

  • Creating and Deploying Effective Customer Concerns Surveys
  • The Supreme Court Changes the Patent Playing Field (Again), Part I of II
  • Benchmarks: Customer Concerns Surveys Best Practices
  • Working Capital—Its Role in Deal Negotiations
  • Survey Creation Resources

May 15th, 2007

  • Why Every Presentation You’re Doing Today S***Ks
  • The Supreme Court Changes the Patent Playing Field (Again), Part II of II
  • Benchmarks: Software Companies and Business Blogging
  • Capitalization of Software R&D Choices
  • Twitter Resources

May 31st, 2007

  • The Way of the OEM
  • Seth Grodin, Squidoo and Lenses
  • Benchmarks: Software Company Websites and RSS
  • The 10 Second “What is My Company Worth?” Valuation
  • SaaS Infrastructure Services

June 15th, 2007

  • Providing Your Customer With a SaaS Security Blanket
  • Software Licensing and the GPL, Part I of II
  • Benchmarks: Q1 2007 Venture Capital Investments
  • Due Diligence: Get Ready to Meet the Buyer’s Every Request
  • Social Bookmarking Resources

June 30th, 2007

  • Thriving in the Shadow of the Beast
  • Software Licensing and the GPL, Part II of II
  • Benchmarks: Chief Technical Officer Compensation
  • Preparing for the Sale: The Documents
  • Taguchi Testing Resources

July 15th, 2007

  • The Windows Vista Positioning Fiasco: What You Can Learn
  • Desktop Opportunities in Russia and the Successor States: An Overview
  • Benchmarks: Research and Development
  • The Top Five M&A Deals of the Past Five Years
  • Online Focus Group Resources

July 31st, 2007

  • The 2007 Softletter Sales Efficiency Survey: Summary Results
  • Developing Solid Financial Projections
  • PR Community Portals

August 15th,  2007

  • A SAS 70 Audit: Should You Make the Investment?
  • The 2007 Softletter Sales Efficiency Survey: Detailed Analyses
  • When is the Right Time to Sell?
  • SAS 70 Resources

August 31st,  2007

  • Creating Compelling Product Roadmaps
  • The Softletter 2007 Sales Efficiency Survey: Close Rates
  • Benchmarks: Q2 2007 Venture Capital Investments
  • Seller Beware—Outside Deal Funding Required
  • Product Roadmap Resources

Sept. 15th, 2007

  • States of Seduction: How to Work with State CIOs
  • Hot Tips on Optimizing AdWords Campaigns
  • Benchmarks: Detailed Enterprise and SaaS Sales Analyses
  • What is a Recapitalization?
  • Alternatives to Google Analytics

Sept. 30th, 2007

  • The 2007 Softletter SaaS Survey: Summary Results

Oct. 15th, 2007

  • The 2007 Softletter SaaS Survey: Summary Results, Part II

Oct. 31st, 2007

  • Sales Self-Sabotage: The Cause and the Cure
  • The Softletter SaaS Survey 2007: Marketing Analyses
  • Partner Conflict, the Hidden Motivator to Sell

Nov. 15, 2007

  • The 2007 Softletter Telesales Efficiency Survey: Summary Results, Part I of II
  • Winning Business Models: Evolve or Die (Adobe), Part I of II
  • M&A vs. IPO
  • Useful Marketing Blogs

Nov. 30th, 2007

  • The 2007 Softletter Telesales Efficiency Survey: Summary Results, Part II of II
  • Winning Business Models: Evolve or Die (Adobe), Part II of II
  • Product Management and SaaS
  • Protecting Your IP from Outsider (or Insider) Claims When You Sell Your Company
  • Video Development and Deployment Resources

Dec. 15th, 2007

  • Four Critical Success Factors for Your Products
  • Winning Business Models: New Products or Markets Often Require New Business Models (SAP)
  • Benchmarks: Q3 2007 Venture Capital Investments
  • Not All Revenue Is Created Equal, Part I of III
  • Speech to Text Resources

Dec. 31st, 2007

  • Four Critical Success Factors for Your Products
  • Winning Business Models: New Products or Markets Often Require New Business Models (SAP)
  • Benchmarks: Q3 2007 Venture Capital Investments
  • Not All Revenue Is Created Equal, Part I of III
  • Speech to Text Resources

January 15th, 2008

  • The 2007 Codies: Views and Observations
  • Winning Business Models: Relationships
  • Benchmarks: Open Source and SaaS; Multi-Tenancy and SaaS
  • When Your Sector Starts to Consolidate
  • Cardfile: Domain Management and Protection Resources

January 31st, 2008

  • Gaming Innovation
  • The Case Against Cold Calling
  • Benchmarks: Benchmarks: Mergers and Acquisitions
  • Not All Revenue is Created Equal, Part III of III
  • Cardfile: Reputation Management Resources

February 15th, 2008

  • Open Source and the SaaS Development Connection
  • The Winning Business Models: Innovation vs. Invention
  • Benchmarks: Chief Executive Officer Compensation, 2007
  • Impact of the Sub-Prime Meltdown on Software M&A
  • Cardfile: Cloud Top Resources

February 28th, 2008

  • Converting From a Licensed to a Subscription Model
  • Using Robosoft to Boost MicroISV Sales
  • Benchmarks: Return on Equity, 2007
  • Yes, There Are Bad Deals
  • Cardfile: Social Media Resources

March 15th, 2008

  • Valuing Options While Running the Compliance Gauntlet, Part I of Il
  • Using a Four Quadrant Matrix to Invest Development Resources
  • The Benchmark 50: Operating Income Per Employee
  • The Top 10 US M&A Buyers
  • Wireless/Proximity Marketing Resources

March 31st, 2008

  • Valuing Options While Running the Compliance Gauntlet, Part II of Il
  • Winning Business Models: SaaS as a Game-Changer
  • Benchmarks: Q4 2007 Venture Capital Investments
  • Keeping Negotiations Secret, Part I of II
  • Logo Design Resources

April 15th, 2008

  • Return Leaders: Conversation With the Founders
  • The Windows Vista Positioning Disaster: Strategies for Recovery, Part I of III
  • Benchmarks: Research and Development, 2007
  • Keeping Negotiatons Secret, Part Ii of II
  • Backlink Checker Resources

April 30th, 2008

  • Creating and Deploying Effective Customer Concerns Surveys
  • The Supreme Court Changes the Patent Playing Field (Again), Part I of II
  • Benchmarks: Customer Concerns Surveys Best Practices
  • Working Capital—Its Role in Deal Negotiations
  • Survey Creation Resources

May 15th, 2008

  • Social Marketing Today; What Works, Where, and Why
  • The Windows Vista Positioning Disaster: Strategies for Recovery, Part III of III
  • Benchmarks: General & Administrative, 2007+
  • The Top 10 European Buyers
  • ROI Calculators and Resources

May 31st, 2008

  • Softletter Case Study: Building a SaaS Channel
  • Winning Business Models: VARs Adapt to New Realities
  • Benchmarks: Revenue Per Employee, 2007
  • Are You the Big Dog in Your Vertical Market Niche?
  • Comment Sniping and Monitoring Resources

June 15th, 2008

  • Five Ways to Improve Your Software Sales Results With Better Quotes and Proposals
  • Changing the Way We Communicate, Part I of II
  • The Softletter/Prolexic Website Security Survey
  • Outsourcing to India
  • Patent Management Resources

June 30th, 2008

  • SaaS Deal Basics: What Needs to Be in Your Software-as-a-Service Customer Agreements, Part I of II
  • Changing the Way We Communicate, Part II of II
  • The Softletter/Prolexic Website Security Survey, Part II
  • Proposal Management Resources

July 15th, 2008

  • SaaS Deal Basics: What Needs to Be in Your Software-as-a-Service Customer Agreements, Part II of II
  • Benchmarks: Q1 2008 Venture Capital Investments
  • The Top 50: Software Venture Capital Investments—Q1, 2008
  • Mixing Traditional Software Licensing and SaaS

July 31st, 2008

  • Product Management and SaaS: Changing the Game
  • Amazon, Software Bugs, the Angel and the Devil
  • Benchmarks: Sales and Marketing, 2007
  • The Top Five Problems in Software Company Financials
  • Online Meeting Resources Resources

August 15th, 2008

  • Joel Spolsky Grows Up!
  • Twelve Tactical Tips to Ensure Your Webinar Succeeds
  • Highlights from the Mural Consulting SaaS Survey
  • Protecting Your Excess Cash
  • Event and Seminar Notification Resources

August 31st, 2008

  • Conserving Your SaaS Cash
  • The Cloud and Your CIA (Confidentiality, Integrity, Availability)
  • Highlights from the Mural Consulting SaaS Survey, Part II of II
  • Relative Valuations, Relative Wealth, and the Fallacy of Market Timing
  • iPhone Development Resources

September 15th, 2008

  • Software Leasing During a Financial Crisis
  • Summary Results from the Softletter 2008 SaaS Survey, Part I of IV
  • Benchmarks: Chief Technical Officer Compensation, 2007
  • Relative Valuations, Relative Wealth, and the Fallacy of Market Timing
  • iPhone Development Resources

September 30th, 2008

  • Summary Results from the Softletter 2008 SaaS Survey, Part II of IV
  • Revenues and Pricing
  • Pricing, Subscription Options, and Release Models
  • Product Architecture and Development

October 15th, 2008

  • Summary Results from the Softletter 2008 SaaS Survey, Part III of IV
  • Infrastructure and Security
  • SaaS Reseller Channels
  • SaaS Reseller Payment and Options
  • SaaS Sales Compensation Practices and Budgets
  • SaaS Marketing and Budgets

October 31st, 2008

  • Summary Results from the Softletter 2008 SaaS Survey, Part IV of IV
  • SaaS and Initial Professional Services
  • SaaS and Product Management
  • Impact of SaaS on Product Management
  • M&A Exit in a Downturn: Nine Things to Do
  • Virtual Tradeshow Resources

November 15th, 2008

  • The Softletter 2008 Software Marketing Survey, Part I of V

November 30th, 2008

  • The Softletter 2008 Software Marketing Survey, Part II of V

December 15th, 2008

  • The Softletter 2008 Software Marketing Survey, Part III of V

December 31st, 2008

  • The Softletter 2008 Software Marketing Survey, Part IV of V

January 15th, 2009

  • Summary Results from the Softletter 2008 Marketing  Survey, Part V of V

January 31st, 2009

  • The Lowdown on Down Market Marketing, Part I of II
  • SEO for MSN, Yahoo, and Ask
  • Benchmarks: Marketing Expenditures and Effectiveness, Part I of II
  • How Will the Software Industry Fare in the Worst Recession in 80 Years?
  • Sales Lead Resources

February 15th, 2009

  • The Lowdown on Down Market Marketing, Part II of II
  • Changes Coming to Softletter
  • Benchmarks: Marketing Expenditures and Effectiveness, Part II of II
  • Terms of Service: Good or Evil
  • Android Resources

February 28th, 2009

  • Are Your Business Relationships Strong Enough to Survive in Hard Times?
  • Seven B2B E-mail Myths
  • Benchmarks: Services Contribution, 2008
  • The Art of the Software Alliance

March 15th, 2009

  • Develop Your SaaS Strategy Now
  • How To “Upsell” On The Web—A Case History
  • Benchmarks: Profit Margins on Services, 2008
  • Why Enterprise SaaS Is No Slam Dunk, Part I of II
  • Landing Page Resources

March 31st, 2009

  • Software and the Recession: The VC View
  • Seven Tips for Taming B2B HTML E-mail Newsletters
  • Benchmarks: Chief Financial Officer Compensation, 2008
  • Why Enterprise SaaS Is No Slam Dunk, Part II of II
  • HTML Newsletter and E-mail Formatting Resources

April 15th, 2009

  • The 2009 Softletter Direct Sales Compensation and Efficiency Survey: Summary Results, Part I of II
  • Corporate Governance: Seven Lessons for Software Company Directors

April 30th, 2009

  • The 2009 Softletter Direct Sales Compensation and Efficiency Survey: Summary Results, Part II of II
  • Twelve Tips for Creating and Filming Video, Part I of II
  • Do Stock Options Still Matter?

May 15th, 2009

  • SaaS Multi-Tenancy: The Business Case, Part I of II
  • Twelve Tips for Creating and Filming Video, Part II of II
  • Benchmarks: Q1 2009 Venture Capital Investments
  • The Current Software M&A Climate: Software Sellers Have Left the Building, Part I of II
  • Social Media Resources

May 31st, 2009

  • SaaS Multi-Tenancy: The Business Case, Part II of II
  • The Innovation Trap: The Challenge of Innovation at Smaller Software Firms, Part I of II
  • Benchmarks: Research and Development, 2008
  • The Current Software M&A Climate: Software Sellers Have Left the Building, Part II of II

June 15th, 2009

  • The Convergence Syndrome: Google, Chrome, Apple, Microsoft
  • The Innovation Trap: The Challenge of Innovation at Smaller Software Firms, Part II of II
  • Benchmarks: General and Administrative, 2008
  • Software License Agreements: SaaS vs Traditional

June 30th, 2009

  • The Community of Users: A Concept Whose Time is Coming, Part I of II
  • A Quick Twitter Tutorial, Part I of II
  • Benchmarks: Operating Income, 2008
  • Software Reseller Agreements: SAAS vs Traditional

July 15th, 2009

  • The Community of Users: A Concept Whose Time is Coming, Part II of II
  • A Quick Twitter Tutorial, Part II of II
  • Benchmarks: Operating Income Per Employee, 2008
  • Customization in SaaS: Drawing a Line in the Sand, Part II of II

July 31st, 2009

  • Software + Services: A Study in Success
  • Twitter as a Marketing Tool
  • Benchmarks: Benchmarks: Revenue Per Employee, 2008
  • Customization in SaaS: Drawing a Line in the Sand, Part II
    of II
  • Yet More Twitter Campaign and Marketing Resources

August 15th, 2009

  • How to Make Money in Open Source (Charge)
  • Mobile Marketing as a Marketing Tool, Part I of III
  • Benchmarks: Days Sales Outstanding, 2008
  • Protecting Precious Data in SaaS Deals
  • Mobile E-mail Marketing Resources

August 31st, 2009

  • Virtual Trade Shows—They’re New, They’re Hot, They’re Boring, You May Want to Hold One
  • Mobile Marketing as a Marketing Tool, Part II of III
  • Benchmarks: Sales and Marketing, 2008
  • What Should Your SaaS SLA Look Like?
  • More Mobile E-mail Marketing Resources

September 15th, 2009

  • Summary Results from the Softletter 2009 Telesales Compensation and Efficiency Survey, Part I of IV
  • Mobile Marketing as a Marketing Tool, Part III of III
  • Prudent M&A by Robert Chalfin of the Chalfin Group, Part I of II
  • Cardfile: Sales Analytics Resources

September 30th, 2009

  • Summary Results from the Softletter 2009 Telesales Compensation and Efficiency Survey , Part II of IV
  • Prudent M&A by Robert Chalfin of the Chalfin Group, Part II of II
  • Cardfile: Pareto Analytics Resources

October 15th, 2009

  • Summary Results from the Softletter 2009 Telesales Compensation and Efficiency Survey , Part III of IV
  • Legal: Ambulance Chasing and the Cloud by Michael Whitener of VistaLaw, Part I of II
  • Cardfile: Kano Analytics Resources

October 31st, 2009

  • Summary Results from the Softletter 2009 Telesales Compensation and Efficiency Survey , Part IV of IV
  • Legal: Ambulance Chasing and the Cloud by Michael Whitener of VistaLaw, Part II of II

November 15th, 2009

  • Feature: Story-driven e-mail
  • Advisory Board:  Letting Loose with LinkedIn, Part I of II
  • Benchmarks: Software Venture Capital Investments-Q2, 2009
  • Legal: What is “Cloud Computing?” Part I of II by Lincoln Murphy, Sixteen Ventures
  • Cardfile: Link Shortening Resources

November 30th, 2009

  • Feature: Time to CodeBaby Sit Your Website?
  • Advisory Board:  Letting Loose with LinkedIn, Part II of II
  • Benchmarks: Software Venture Capital Investments-Q3, 2009
  • Legal: What is “Cloud Computing?” Part II of II by Lincoln Murphy, Sixteen Ventures
  • Cardfile: LinkIn Resources

December 15th, 2009

  • Feature: Summary Results from the Softletter SaaS Free (Freemium) and Trial Access Survey Part I of IV
  • Advisory Board: SaaS and International Markets, Part I of III
  • Cardfile: Innovation Resources

December 31st, 2009

  • Feature: Summary Results from the Softletter SaaS Free (Freemium) and Trial Access Survey Part II of IV.
  • Advisory Board: SaaS and International Markets, Part II of III.
  • Cardfile: iPad Development Resources.

January 15th, 2010

  • Feature: Summary Results from the Softletter SaaS Free (Freemium) and Trial Access Survey Part III of IV
  • Advisory Board: SaaS and International Markets, Part III of III

January 31st, 2010

  • Feature: Summary Results from the Softletter SaaS Free (Freemium) and Trial Access Survey Part IV of IV
  • Legal: SLA’s Revisited by Michael Whitener of VistaLaw

February 15th, 2010

  • Feature: Forty Acres and a  Smartphone
  • Advisory Board: The Fourth Platform, Part I of II
  • Legal: “Try and Buy” Provisions in SaaS Agreements, Part I of II
  • Cardfile: Lead Scoring Resources

February 28th, 2010

  • Feature: Coming Shifts in Software Services Pricing by Dan Whilhelm, Symmetry
  • Advisory Board: The Fourth Platform, Part II of II
  • Special: Summary Results from the Softletter 2010 SaaS Survey, Part I of V
  • Legal: “Try and Buy” Provisions in SaaS Agreements, Part II of II

March 15th, 2010

  • Feature:  Summary Results from the Softletter 2010 SaaS Survey, Part II of V
  • Advisory Board: Link Building Strategies for Software Companies, Part I of III

March 31st, 2010

  • Feature: Summary Results from the Softletter 2010 SaaS Survey, Part III of V
  • Advisory Board: Link Building Strategies for Software Companies, Part II of III

April 15th, 2010

  • Feature: SaaS Puts the Squeeze on Software Licensing
  • Advisory Board: Summary Results from the Softletter 2010 SaaS Survey, Part IV of V

April 30th, 2010

  • Feature:  Lead Generation, Scoring, and Conversion to Sales
  • Advisory Board: Summary Results from the Softletter 2010 SaaS Survey, Part V of V

May 15th, 2010

  • Feature: Apple iSauce
  • Advisory Board: Six Tips for Improving Sales Forecasting
  • Benchmarks: Chief Executive Compensation, 2009
  • SaaS: Network Effect Data in SaaS and The Fallacy of Critical Mass, Part I of III by Lincoln Murphy, Sixteen Ventures

May 30th, 2010

  • Feature: A Recurring Revenue Bridge Too Far
  • Advisory Board: QR Codes
  • Benchmarks: Software Venture Capital Investments – Q1,2010
  • SaaS: Network Effect Data in SaaS and The Fallacy of Critical Mass, Part II of III by Lincoln Murphy, Sixteen Ventures
  • Cardfile: QR Codes Resources

June 15th, 2010

  • Feature: The Softletter 2010 Software Company Valuation Worksheet.
  • Summary Results from the Softletter SaaS Escrow Survey, Part I of IV.
  • SaaS: Network Effect Data in SaaS and the Fallacy of Critical Mass, Part III of III.

June 30th, 2010

  • Summary Results from the Softletter SaaS Escrow Survey, Part II of IV.
  • Legal: The Moving Target of Software Sales Taxes, Part I of II by Michael Whitener of VistaLaw International, LLC.
  • Cardfile: Software Sales Tax Resources

July 15th, 2010

  • Feature: Summary Results from the Softletter SaaS Escrow Survey, Part III of IV
  • Benchmarks: Sales and Marketing, 2009
  • Legal: The Moving Target of Software Sales Taxes, Part II of II
  • Cardfile: Facebook Resources

July 31st, 2010

  • Feature: Summary Results from the Softletter SaaS Escrow Survey, Part IV of IV
  • Benchmarks: General and Administrative, 2010

August 15th, 2010

  • Feature: Sales Compensation in a SaaS Environment: A Practical Approach by Jeff Saling and Rick Chapman
  • Benchmarks:  Research and Development, 2009

August 31st, 2010

  • Feature: Summary Results from the Softletter Lead Generation, Management, and Conversion to Sales Survey, Part I of IV
  • Advisory Board:  Ten Tips for Using Body Language for More Effective Presentations, Part I of II by Sharon Sayler, Author of “What Your Body Says”
  • Benchmarks:  Revenue Per Employee, 2009
  • M&A: Second Quarter M&A License Public Peer Group. Analysis from The Corum Group.
  • Cardfile:  Body Language Resources

September 15th, 2010

  • Feature: New Mobile Models for Distribution.
  • Advisory Board: Ten Tips for Using Body Language for More Effective Presentations, Part II of II by Sharon Sayler, Author of “What Your Body Says”.
  • Research: Summary Results from the Softletter Lead Generation, Management, and Conversion to Sales Survey, Part II of IV
  • M&A: Second Quarter M&A SaaS Public Peer Group Analysis

September 30th, 2010

  • Feature: Summary Results from the Softletter Lead Generation, Management, and Conversion to Sales Survey, Part III of IV
  • Advisory Board: Running Effective Online Focus Groups
  • Benchmarks: Software Venture Capital Investments – Q2, 2010
  • Legal: Business Process Patents: What Remains After Bilski, Part I of II by Michael Whitener, VistaLaw International

October 15th, 2010

  • Feature: Affiliate Relationships the SaaS Way
  • Research: Summary Results from the Softletter Lead Generation, Management, and Conversion to Sales Survey, Part IV of IV
  • Legal: Business Process Patents: What Remains After Bilski, Part II of II by Michael Whitener, VistaLaw International

October 31st, 2010

  • Feature: The PC Desktop – The Final Frontier by Merrill R. Chapman
  • Research: Summary Results from the Softletter Social Marketing Survey for Software Companies, Part I of I
  • Benchmarks: Operating Income, 2009

November 15th, 2010

  • Feature:  Rules of Engagement by Merrill R. Chapman
  • Research: Summary Results from the Softletter Social Marketing Survey for Software Companies, Part II of IV
  • Benchmarks: Operating Income Per Employee, 2009

November 30th, 2010

  • Feature: This Time, the Contract’s Our On You by Merrill R. Chapman.  Article on new tax laws
  • Research: Summary Results from the Softletter Social Marketing Survey for Software Companies, Part III of IV
  • Cardfile: Wage and Hour Resources

December 15th, 2010

  • Research: Summary Results from the Softletter Social Marketing Survey for Software Companies, Part IV of IV

December 31st, 2010

  • Feature: Goosing E-mail Marketing with Social Media by Joe Dysart, Softletter
  • Advisory Board:  STOP Using the Word “Solution” by Ted Finch, Chanimal
  • Benchmarks: Return on Equity, 2009
  • Cardfile: “Share This” E-mail, Social, and Website Resources

January 25th, 2011

  • Feature: Facebook: Next Generation Best Practices
  • Research: 2010 DSO Results, Q3 VC Report
  • Advisory Board:  25 Quick Facebook Tips

January 31st, 2011

  • Feature: Facebook: Next Generation Best Practices
  • Research: 2010 DSO Results, Q3 VC Report
  • Advisory Board:  25 Quick Facebook Tips

March 25th, 2011

  • The Darker Side of Social Media: Protecting Your Company From a “Domino’s Moment.”  Summary
  • Results from Softletter’s Pricing, Discounting and Billing Survey for SaaS Companies,  Part II of II.
  • Adv Board: The Retail Epoch in Software Draws to a Close, Part I of II

April 25th, 2011

  • Wisdom of the Crowd: Building Your Software Business with Online Reviews.
  • The Retail Epoch in Software Draws to a Close, Part II of II
  • Benchmarks: Key Highlights from Software Venture Capital. Investments—Q1, 2011
  • Best Practices in SaaS Customer Service, Part I of III
  • Collecting VAT on SaaS: What Rules Apply?
  • Cardfile: Reputation Mangement Resources

May 25th, 2011

  • SaaS UI Design: Painting With a Different Palette
  • Web Templates for Software Makers: A Fortune 500 Look on the Cheap
  • Benchmarks: Key Highlights from Catalyst Resources’ UI Design for SaaS Survey, Part I of II
  • Best Practices in SaaS Customer Service, Part II of III
  • Cardfile: Private Social Network Resources

June 25th, 2011

  • Inherited Health: Seeking Development Wellness Overseas
  • Online Press Center Best Practices: A Primer for Software Publishers
  • Benchmarks: Key Highlights from Catalyst Resources’ UI Design for SaaS Survey, Part II of II
  • Best Practices in SaaS Customer Service, Part III of III
  • Cardfile: Online PR Center Resources

July 25th, 2011

  • July 25th, 2011  Your Time is Up! What Do You Really Want? Getting to the Ask in the Sales Cycle
  • Cool New Tools for E-Marketing
  • Benchmarks: Key Highlights from Flexera’s Software Usage and the Impact of the Global Recession, Part I of II
  • Content Rights in the Cloud
  • Cardfile: Cloud Content Legal Rights Resources

August 25th, 2011

  •  DonorCommunity: Doing Good in SaaS
  • Spiking Web Traffic with Online Polls
  • Benchmarks: Key Highlights from Flexera’s Software Usage and the Impact of the Global Recession, Part II of II.
  • SaaS: Channel Blockage and Steering: Lessons in Expectations.
  • Cardfile: Higher End Online Survey Resources

September 25th, 2011

  • Will SaaS and Virtualization Eat the Desktop and Transform IT?
  • Advisory Board: SaaS and the Outsourcing Paradigm Shift
  • Benchmarks: Key Highlights from Software Venture Capital Investments-Q2, 2011
  • Benchmarks: General and Administrative, 2010
  • SaaS: Four SaaS Integrated Business Analytics Systems to Consider.
  • Cardfile: Google+ Resources

October 25th, 2011

  • Summary Results from the Softletter 2011/12 SaaS Survey, Part I of III
  • Advisory Board: Hot Vapor

November 25th, 2011

  • Summary Results from the Softletter 2011/12 SaaS Survey, Part II of III
  • Advisory Board: Pinterest, Part I of II

December 25th, 2011

  • Summary Results from the Softletter 2011/12 SaaS Survey, Part III of III
  • Advisory Board: Pinterest, Part II of II

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Softletter
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