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Merrill R. (Rick) Chapman
Softletter Back Issue, December 25th, 2011
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In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters
The industry's Bible on how not to market in high-tech.
The Softletter Company and Product Positioning Workbook for High-Technology
A vital guide that ensures you nail your product positioning before you release your product or found your company. If you fail to properly execute your product positioning, every other aspect of your marketing will collapse! Free with your purchase
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The vital companion to the Positioning Workbook! Self-paced and comprehensive, the video guides you through the industry's most successful and field-tested methodology for positioning your product and ensuring your marketing can reach your sales and revenue goals.
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