Softletter Back Issue, August 31st, 2009

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August 31st, 2009

  • Virtual Trade Shows—They’re New, They’re Hot, They’re Boring, You May Want to Hold One
  • Mobile Marketing as a Marketing Tool, Part II of III
  • Benchmarks: Sales and Marketing, 2008
  • What Should Your SaaS SLA Look Like?
  • More Mobile E-mail Marketing Resources
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In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters

The industry's Bible on how not to market in high-tech.

The Softletter Company and Product Positioning Workbook for High-Technology

A vital guide that ensures you nail your product positioning before you release your product or found your company. If you fail to properly execute your product positioning, every other aspect of your marketing will collapse! Free with your purchase

The Softletter Company and Product Positioning Course for High-Technology

The Softletter Product and Company Positioning Self-Paced Video for High-Technology

The vital companion to the Positioning Workbook! Self-paced and comprehensive, the video guides you through the industry's most successful and field-tested methodology for positioning your product and ensuring your marketing can reach your sales and revenue goals.

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SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business

The indispensable guide to building a successful online company.

Selling Steve Jobs' Liver: A Story of Startups, Innovation, and Connectivity in the Clouds

Follow the adventures of Nate Pennington and Ignacio Loehman as they ideate, innovate, and growth hack their startup with the help of Steve Jobs. (Well, at least a part of him.)