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Merrill R. (Rick) Chapman
Softletter Back Issue, November 25th, 2011
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In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters
The industry's Bible on how not to market in high-tech.
The Softletter Company and Product Positioning Workbook for High-Technology
A vital guide that ensures you nail your product positioning before you release your product or found your company. If you fail to properly execute your product positioning, every other aspect of your marketing will collapse! Free with your purchase
The Softletter Product and Company Positioning Self-Paced Video for High-Technology
The vital companion to the Positioning Workbook! Self-paced and comprehensive, the video guides you through the industry's most successful and field-tested methodology for positioning your product and ensuring your marketing can reach your sales and revenue goals.
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Selling Steve Jobs' Liver: A Story of Startups, Innovation, and Connectivity in the Clouds
Follow the adventures of Nate Pennington and Ignacio Loehman as they ideate, innovate, and growth hack their startup with the help of Steve Jobs. (Well, at least a part of him.)