2014 Softletter Articles

Softletter 2014 Articles and Business Metrics

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Business After Windows: Why the Microsoft Desktop OS Model is Irretrievably Broken and What the Future Holds, Part II of II

by Merrill R. (Rick) Chapman, Softletter Managing Editor In Part One of this article, we took a look at the impending demise of the desktop monolith as epitomized by Microsoft and the problems it’s had with the industry’s most successful product of all time, Windows....

Business After Windows: Why the Microsoft Desktop OS Model is Irretrievably Broken and What the Future Holds, Part I of II

In 2006, when writing the second edition of In Search of Stupidity, Over 20 Years of Marketing Disasters, I made some observations about the future of Microsoft looked at through the lens of IBM’s fall from the pinnacle of high-tech power through the 90s and early...

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