2016 Softletter Articles

Softletter 2016 Articles and Business Metrics

Beyond SaaS: The Rise of the Device Independent Platform and the Portable Workspace, Part II of II

Merrill R. (Rick) Chapman, Softletter Managing Editor Who Will Build the Portable Workspace? There are three technology giants currently maneuvering for the strategic high ground in the platform war about to break out, Apple, Google, and Microsoft. Secondary players...

Beyond SaaS: The Rise of the Device Independent Platform and the Portable Workspace, Part I of II

by Merrill R. (Rick) Chapman, Softletter Managing Editor A new movement is currently rising in the software industry, one devoted to bringing device independence to business and personal computing. This movement's growth is driven by the increasingly rapid adoption of...

Key Highlights from Softletter Sales Compensation and Efficiency Survey, Executive Summary

The Softletter 2016 Direct Sales Compensation and Efficiency Survey was launched in February of 2016 and closed in April. The MatrixCX (Allegiance) online system (www.allegiance.com) was used to generate and manage the survey. The purpose of this survey was to develop...

Key Highlights from Softletter Sales Compensation and Efficiency Survey, Part II of II

The Softletter 2016 Direct Sales Compensation and Efficiency Survey was launched in October of 2015 and closed in January of 2016. The MatrixCX (Allegiance) online system (www.allegiance.com) was used to generate and manage the survey. The purpose of this survey was...

Softletter Case Study: Selling When You’re Dancing SaaS to SaaS

SaaS companies are conspicuous consumers of SaaS services themselves; no great surprise since who better would know the value of the model? And it would seem logical to believe that one SaaS company selling to another would have natural advantages closing sales....

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