2018 Softletter Articles

Softletter 2017 Articles and Business Metrics

The Fire Flop Positioning Disaster: Jeff Bezos Channels Steve Jobs but Ends Up Talking to the Microsoft Zune Design Team Instead

    The following article is excerpted from Softletter's just released Product Positioning Workbook for High-Technology. The High End and Hardware Positioning If we apply the Workbook’s visualization technique to the iPhone vs. Fire Phone, the problem comes...

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