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Menu
  • Subscribe
    • Subscribe to Softletter
    • Why Subscribe to Softletter
    • Contact Us
  • Softletter Artices & Archives
    • Softletter Featured Articles
    • Softletter Subscriber Articles
    • Softletter Premium Subscriber Subscriber Articles
    • Softletter Subscriber Archives, 2012-2021
    • Softletter Archives Index, 2005 to 2011
    • Softletter Surveys
  • In Search of Stupidity
    • In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters
    • In Search of Stupidity: The New Explorations
    • In Search of Stupidity: The Lost Chapters
    • In Search of Stupidity: The Lost Cartoons
    • In Search of Stupidity: The Gallery of Bad Collateral
    • In Search of Stupidity: The Posters
  • Courses
    • The Softletter Company and Product Positioning Course for High-Technology
    • SaaS University
      • SaaS and Cloud University Online Curriculum
      • SaaS and Cloud University Online Instructors
      • SaaS and Cloud University Online Previews
    • EPIC Online Collaborative Positioning Courses
      • EPIC On-Site Collaborative Positioning Courses
  • Shop
    • Product Categories
    • Store
    • Books
      • In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters
      • SaaS Entrepreneur
      • Selling Steve Jobs Liver
    • SaaS Reports & Workbooks
      • The Softletter Company and Product Positioning Workbook for High-Technology
      • The Softletter SaaS Report
      • The Softletter SaaS Direct Sales Compensation and Efficiency Report