Why Subscribe to Softletter
Every month several thousand senior software executives—your friends and competitors—visit the Softletter website to read:
- New SaaS and mobile case studies.
- New SaaS and mobile business metrics including revenue per employee, operating income, sales and marketing ratios, research and development, cost of sales and more.
- New information on market trends and directions.
- New financial metrics on software company business performance.
To give you more insight into Softletter’s finger on the pulse of industry developments, in 2006 we released the first extensive SaaS report covering key metrics such as customer retention, infrastructure. In 2007, we hosted the first SaaS industry conference. In 2009 at our Chicago conference. Softletter Managing Editor Rick Chapman gave the first presentation on what would later be called Big Data by explaining how SaaS firm were in position to measure every aspect of customer interaction with their system. Years before large research companies such as Gartner and IDG, Softletter was explaining how the SaaS Revolution was changing both software and society.
Now, we’ve begun analyzing and writing about the next great movement that’s going to supplant the SaaS model, the drive to create and deploy Device Independent S0ftware Workspace. (DISW). Born of the SaaS Revolution, DISWs are the next and inevitable step in the evolution of technology industry. Increasingly, software subscribers and users do not understand or want to deal with endless desktop operating configurations and updates and unending complexity.
Subscribe to Softletter if you want to:
- Stay ahead of the industry curve as the next wave of change sweeps across high technology.
- Position yourself for industry leadership.
- Obtain deep insights and information that will enable you to build profits and revenues.
- Learn how to avoid marketing mistakes.
Extensive Operations and Best Practices Research
Softletter also conducts ongoing research into every aspect of running a successful software business. And we enjoy working with our subscribers to create and launch specialized studies and surveys. Our surveys cover channel development, company profitability, conversion to sales from freemium and trial programs, sales compensation models and much more. All Softletter subscriber survey participants always receive the complete survey results.
An Executive’s Toolkit of Invaluable Resources
When you subscribe to Softletter as either a Premium or Gold subscriber you’ll be able to access a wealth of resources to help you grow your business. These include copies of SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business, In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters, The Product Company and Product Positioning Course for High-Technology and more. New articles and metrics are released on Softletter weekly. More information at the subscribe link below:
Merrill R. (Rick) Chapman
Managing Editor and Publisher, Softletter
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