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Dear Colleague:

Every month several thousand senior software executives—your friends and competitors—visit the Softletter website to read the latest articles on financial ratios, new marketing, staffing, sales compensation metrics, new platforms, and much more. To a serious entrepreneur or startup, Softletter’s statistics and information are vital.

Performance Benchmarks You Can Trust

As a subscriber, you’ll get dozens of benchmarking studies every year on financial ratios, executive compensation, online marketing trends, tech support costs, growth rates, employee productivity, and other key business metrics—the data you need to measure and fine-tune virtually every aspect of your operations. Our basic benchmarks start with analyses of the performance of 53 “Benchmark” companies broken into SaaS enterprise, SaaS sales and marketing, SaaS B2C vertical, mobile B2B, mobile B2C, social networking, and on-premise categories, as well as Google, Microsoft, Apple and Oracle in a special group. Numbers analyzed include:

  • Revenue per employee
  • Operating income
  • Operating income per employee
  • Days sales outstanding
  • Return on equity
  • Services margins
  • General and admin as % of revenue
  • Sales and marketing as % of revenue
  • Research and development as % of revenue
  • Sales compensation performance and compensation
  • Lead generation and conversion to sales metrics
  • Marketing program performance

And many more.

Executive Compensation Benchmarks

In addition to the above, Softletter also provides executive compensation figures on salaries for CEOs, CFOs, CTOs, CSOs and CMOs. We look at compensation levels for our Benchmark 53 firms, leading publicly held software firms, and via our executive compensation surveys which cover both public and privately held firms.

Extensive Operations and Best Practices Research and Benchmarks

Softletter also conducts ongoing research into every aspect of running a successful software business. We cover best practices and metrics for software companies in the area of staffing, SaaS business operations, sales compensation, lead generation, and more. And we enjoy working with our subscribers to create and launch specialized studies and surveys.

An Executive’s Toolkit of Invaluable Advice and Insight

Of course, you can’t run a company by the numbers alone. So we also bring you expert tips from our network of industry consultants, veteran managers, and strategists. You’ll hear about how to improve your lead generation programs. How to market services more effectively. How to optimize subscription pricing, use analytics more effectively in your business planning, create powerful communities of customers, optimize your social marketing campaigns, and much more.

Free Enrollment to SaaS University

Watch 35 separate sessions from the best of Softletter’s recent SaaS university conferences. Each session has been packed with actionable information and data available nowhere else. Now, SaaS University goes online with the best of our conference sessions, accompanied with presentation decks, with new videos and content being added in 2016. Prepare your business to grow and succeed online at SaaS University as part of your Softletter subscription.


Merrill R. (Rick) Chapman
Managing Editor and Publisher, Softletter

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