Why Subscribe to Softletter

Why Subscribe to Softletter

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Dear Colleague:

Every month several thousand senior software executives—your friends and competitors—visit the Softletter website to read:

  • New SaaS and mobile case studies.
  • New SaaS and mobile business metrics including revenue per employee, operating income, sales and marketing ratios, research and development, cost of sales and more.
  • New information on market trends and directions.
  • New financial metrics on software company business performance. 
And much more.
New articles and metrics are released on Softletter weekly.

To give you more insight into Softletter’s finger on the pulse of industry developments, in 2006 we released the first extensive SaaS report covering key metrics such as customer retention, infrastructure. In 2007, we hosted the first SaaS industry conference. In 2009 at our Chicago conference. Softletter Managing Editor Rick Chapman gave the first  presentation on what  would later be called Big Data by explaining how SaaS firm were in position to measure every aspect of customer interaction with their system. Years before large research companies such as Gartner and IDG, Softletter was explaining how the SaaS Revolution was changing both software and society.

Now,  we’ve begun analyzing and writing about the next great movement that’s going to supplant the SaaS model, the drive to create and deploy Device Independent S0ftware Workspace. (DISW). Born of the SaaS Revolution, DISWs are the next and inevitable step in the evolution of technology industry.  Increasingly, software subscribers and users do not understand or want to deal with endless desktop operating configurations and updates and unending complexity.

Subscribe to Softletter if you want to:

  • Stay ahead of the industry curve as the next wave of change sweeps across high technology.
  • Position yourself for industry leadership.
  • Obtain deep insights and information that will enable you to build profits and revenues.
  • Learn how to avoid marketing mistakes.

Extensive Operations and Best Practices Research

Softletter also conducts ongoing research into every aspect of running a successful software business. And we enjoy working with our subscribers to create and launch specialized studies and surveys.  Our surveys cover channel development, company profitability, conversion to sales from freemium and trial programs, sales compensation models and much more. All Softletter subscriber survey participants always receive the complete survey results.

An Executive’s Toolkit of Invaluable Resources

When you subscribe to Softletter as either a Premium or Gold subscriber you’ll be able to access a wealth of resources to help you grow your business.  These include copies of SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application BusinessIn Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters, The Product Company and Product Positioning Course for High-Technology and more.  New articles and metrics are released on Softletter weekly.  More information at the subscribe link below:

 Subscribe to Softletter


Merrill R. (Rick) Chapman
Managing Editor and Publisher, Softletter


In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters

The industry's Bible on how not to market in high-tech.

The Softletter Company and Product Positioning Course for High-Technology

The Softletter Product and Company Positioning Self-Paced Video for High-Technology

The vital companion to the Positioning Workbook! Self-paced and comprehensive, the video guides you through the industry's most successful and field-tested methodology for positioning your product and ensuring your marketing can reach your sales and revenue goals.

The Softletter Company and Product Positioning Workbook for High-Technology

A vital guide that ensures you nail your product positioning before you release your product or found your company. If you fail to properly execute your product positioning, every other aspect of your marketing will collapse! Free with your purchase

SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business

The definitive guide to succeeding in your cloud application business

Selling Steve Jobs' Liver: A Story of Startups, Innovation, and Connectivity in the Clouds

Follow the adventures of Nate Pennington and Ignacio Loehman as they ideate, innovate, and growth hack their startup with the help of Steve Jobs. (Well, at least a part of him.)