Thousands of senior software executives—your friends and competitors—visit the Softletter website to read:
- New SaaS and mobile case studies.
- New SaaS and mobile business metrics including revenue per employee, operating income, sales and marketing ratios, research and development, cost of sales and more.
- New information on market trends and directions.
- New financial metrics on software company business performance.
And much more.
New articles and metrics are released on Softletter weekly.
Softletter is constantly providing you insight into industry trends and the pulse of change. In 2006, we released the first extensive SaaS report covering key metrics such as customer retention, infrastructure. In 2007, we hosted the first SaaS industry conference. In 2009 at our Chicago conference. Softletter Managing Editor Rick Chapman gave the first presentation on what would later be called Big Data by explaining how SaaS firm were in position to measure every aspect of customer interaction with their system. Years before large research companies such as Gartner and IDG, Softletter was exploring how the SaaS Revolution was changing both software and society.
Now, we’ve begun analyzing and writing about the next great movement that’s going to supplant the SaaS model, the drive to create and deploy Device Independent Software Workspaces (DISW). Born of the SaaS Revolution, DISWs are the next and inevitable step in the evolution of technology industry. Increasingly, software subscribers and users do not understand or want to deal with endless desktop operating configurations and updates and unending complexity. The major application providers are determined to abandon the desktop permanently. Soon, devices will become simply spokes on personal and business computing hubs that exist permanently in the cloud, unchained from any particular device or OS.
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When you subscribe to Softletter as either a Premium or Gold subscriber you’ll be able to access a wealth of resources to help you grow your business. These include copies of SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business, In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters, The Product Company and Product Positioning Course for High-Technology and more. New articles and metrics are released on Softletter weekly.
Extensive Operations and Best Practices Research
Softletter also conducts ongoing research into every aspect of running a successful software business. And we enjoy working with our subscribers to create and launch specialized studies and surveys. Our surveys cover channel development, company profitability, conversion to sales from freemium and trial programs, sales compensation models and much more. All Softletter subscriber survey participants always receive the complete summary survey results.