Steve Jobs is back!
(Well, at least a part of him)
Follow the adventures of serial-failure entrepreneurs Nate Pennington and Ignacio Loehman who through an accident of fate obtain Steve Jobs’ liver (the 1.0 version removed from his body in 2009’s transplant operation). Inspired by their good fortune, they begin their quest to establish a new company whose mission is to disrupt death and change the world.
Assisted by Nate’s pregnant fiancé Angie Song, Russian venture capitalist Illarion Samsonov, Boris, his brilliant (but very lonely) programming genius nephew, our crew pursues their dream as they:
- Ideate a brilliant sales and marketing plan.
- Innovate new technical solutions to monetize Steve Jobs' liver.
- Inspire out-of-the box thinking to overcome challenges and opposition to their business model.
Selling Steve Jobs’ Liver: A Story of Startups, Innovation, and Connectivity in the Clouds is a must read for anyone who’s dreamed of pursuing their passion, communicating great ideas, and putting a dent in the universe. As we follow Nate and Ignacio through their exciting startup journey, you’ll learn about:
- Giving a killer startup demo,
- Failing “upwards.”
- Building your startup team.
- Dealing with outside investors.
- Thinking fast when events move in unexpected directions.
- Managing person-to-person relations in times of stress.
- Dealing with tricky legal issues.
- Monetizing new opportunities.
- Building retail channels.
- Working with higher authorities.


Some "Liver" Samples
On “lingchi”
This consists of fastening a victim to a wooden frame and cutting the flesh from their body a chunk at a time until they die. Lingchi was banned in China in 1905, though periodically a revival of the practice is recommended in the case of telemarketers, spammers, and Jehovah’s Witnesses.ormally known as “slow slicing” (“lingchi” in Chinese), the process involves tying
On Russian Venture Capital Philosophy
“In Russia, we have an old saying —’If the hen stops laying eggs, you can still have a meal to eat.’”
This sounded vaguely ominous. “Is that an actual Russian proverb?” I said.
“No. But it illuminates. I am sure one day it will be.”
On Charity and Steve Jobs
“He gave the world so much, Angie. He was a generous man, a great spirit.”
“I’ve never heard he contributed much to charity.”
“I don’t think a dime. Anyone can hand out money. Or write an industry-standard BASIC. Bill Gates has shown us that. But there’s more to giving than just money. Steve sold us all dreams, inspiration, the iPod, iPad, iPhone, and Woody and Buzz. Beautiful things delighting us all and transforming Apple into the world’s most valuable company. That’s true “greatness.