The Third Edition of Stupidity is finally here!
After 15 years of waiting, the classic is back featuring new:

- Completely avoidable positioning and launch disasters (looking at you Windows 8, Amazon Fire Phone, and more).
- Attacks on the career prospects and job security of everyone over 40 in high-tech (and thanks for your help in this regard, Dan Lyons, once known as Fake Steve Jobs).
- Book burning and author bannings brought to you world-wide by Amazon's leveraging the success of the Kindle into a world-wide inquisition focused on book burning and author banning. Make sure to wear your long pointy hat when reading this chapter!
- The industry-wide breakout of Steve Jobs Disease (as if we didn't have enough to worry about with Wuhan Flu).
- Attacks on the First Amendment by the social media giants against half the country (and what could possibly go wrong with that)?
- Aaron Sorkin discovers the multiverse by writing a screenplay for a Steve Jobs movie that describes events that never took place in this universe.
- Google decides it wants to create the world's largest repository of online fake information.
- And we're just scratching the surface of all the good stuff inside!
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Access to In Search of Stupidity: The Lost Chapters"
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Pay only $9.99 and receive with your purchase the following bonuses:-
A copy of Selling Steve Jobs' Liver: A Story of Startups, Innovation, and Connectivity in the Clouds, a $9.99 value
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Access to In Search of Stupidity: The Lost Chapters, Cartoons, and the Gallery of Bad High-Tech Marketing Collateral
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Access to the In Search of Stupidity blog with new explorations into bad high-tech marketing
A Quick Visual Tour of the Third Edition
Feast your eyes on the lovely Elizabeth Holmes, CEO of Walking Dead Theranos as she drains billions of investment dollars from people who should have known better and regurgitates them into the doomed maw of her startup!
Experience the Horror of Hell on Your Desktop as Steve Ballmer unleashes Windows 8 on an unsuspecting world. Gasp as Microsoft’s entire mobile platform (and Ballmer’s executive career) is destroyed!
You’ll be there as Jeff Bezos launches the Fire Phone and learns even $100B+ can’t buy you Steve Jobs’ charisma!
Become a Softletter Subscriber and gain admission to the Gallery of Bad Marketing Collateral!


Feast your eyes on the lovely Elizabeth Holmes, CEO of Walking Dead Theranos as she drains billions of investment dollars from people who should have known better and regurgitates them into the doomed maw of her startup!


Receive a copy of this hilarious novel when you subscribe to Softletter.