Softletter has been in continuous publication since the mid 1980s, first as a paper newsletter, then as online publication. Established by respected technology journalist and writer Jeffrey Tarter, Softletter’s target audience has always been senior management at leading software and SaaS firms. Our current contact and email lists reach an audience of over 10K regular subscribers.
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Unquestioned SaaS Thought Leadership
Softletter has taken the lead in analyzing the tremendous impact that the growth of SaaS and cloud computing has had on both the technology industry and society as a whole.
In 2006, Softletter published the first report on key SaaS growth and financial metrics. In 2007, Softletter hosted the industry’s first dedicated SaaS conference in San Jose, then hosted its SaaS University conference series in cities across the U.S. including Austin, Boston, Chicago, Denver, Seattle, Washington, D.C. and other locales.
Critical Positioning and Branding Insights
2018 – Startup
The Softletter Company and Product Positioning Workbook for High-Technology is the industry’s only comprehensive strategic resource for properly positioning your software or hardware product.
The reason why positioning is so important is simple. If you release a product whose positioning is unclear, contradictory, and not understood by your potential customers, every aspect of your sales and marketing will begin to fail. There are no exceptions to this phenomena.
2012 – Today
SaaS Entrepreneur provides your company with: