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Patrick Fetterman
Cory Von Wallenstein

SaaS University Previews

SaaS and the Intersection of Social Systems and Customer Communities

SaaS systems, by their very nature, create communities of customers who can collectively interact with each other and your company on a 24/7/52. In SaaS, the application is the social network. But to benefit from it, you must prepare to manage and leverage the application network to the maximum extent. Failure to do so will first damage, then destroy, your ability to compete successfully in SaaS. This course will examine in detail the potential power of SaaS communities and explore your options for community integration, including:

  • Building predictive analytics based on community interaction and aggregation.
  • Best practices in SaaS community management.
  • Case studies in SaaS customer community creation.
  • Combining SaaS system analytics with community input and interests.
  • The implementation of new models in product and community management.
  • Your options for community integration.

This topic and session is of critical importance to all SaaS companies. Plex systems understanding of the value of community has allowed the company to transform its development group into a profit center. The company manages over 100K feature request per year and does it without traditional product management. Come listen and learn from one of the most interesting and timely sessions you’ll ever attend.

View the preview video

In this session, Cory Von Wallenstein describes how he used SaaS analytics to improve the company's performance. For example, Cory found that Dyn had a recapture rate of 73 % on Monday through Friday but that percentage dipped to 56% on Saturday and Sunday. Despite this, many of Dyn’s services expired on the weekend. It was a quick fix to change this so they expired during the week, thereby increasing renewals.

In this course, Cory will discuss how he looked at data for:

  • Purchasing patterns.
  • Renewal patterns.
  • Upsell patterns, expired credit card patterns and many more.
  • He will then discuss the different strategies he implemented to combat these problems that led to great financial success.

These strategies can work for any SaaS business to increase revenue and profitability.

View the preview video

SaaS and Cloud University Online Testimonials

SaaS University Attendees Say…

SaaS University was an incredible event.  In fact, it was the most valuable event I’ve attended in years.  A must-attend for anyone with a SaaS business model!
– Lief Larson, CEO Workforce, Inc

I thoroughly enjoyed the recent SaaS University hosted in Austin Texas.  The high-powered speakers all displayed deep SaaS-domain expertise and the course topics were applicable to the challenges that any ISV seeking to move towards a SaaS delivery model will encounter.  I highly recommend SaaS University for executives, product managers, and financial managers at companies seeking to SaaSify their portfolio.
-Bob Johnson, CMO, Technologist

It was a pleasure meeting you and Randy in Boston last week. Rob and I both want to thank you for putting on a great event. It was the best event we have attended all year. We found it extremely informative and productive.
-Jay Wright, Regional Direct of Sales, Corent Technology, Inc.

I’ve gone to other SaaS conferences and got tips; I went to Softletter’s Boston conference and got hard data and answers.
-Gary Skiba, CEO, Midamak

I would like to thank you for putting on such a great show last week in Chicago. I still don’t know how I ended up hearing about the conference but I have to say it was one of the most eye-opening and helpful two days since I started my company. It is great to see other companies with the same issues, and people with answers to a lot of the problems and questions we are facing.
-Joseph Collins, CEO, VaporStream

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The most comprehensive and powerful guide to building your online, cloud-based software startup.

Selling Steve Jobs' Liver: A Story of Startups, Innovation, and Connectivity in the Clouds

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The Softletter Company and Product Positioning Workbook for High-Technology

The essential guide that ensures you nail your product positioning before you release your product or found your company. If you fail to properly execute your product positioning, every other aspect of your marketing will collapse!