SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business

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Purchase SaaS Entrepreneur Today

Pay only $49.99 and receive with your purchase the following bonuses:
$ 49
  • A copy of the SaaS Entrepreneur Toolkit, $39.99 when purchased separately
  • One copy of "In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters," $9.99
  • One copy of "Selling Steve Jobs' Liver: A Story of Startups, Innovation, and Connectivity in the Clouds," $9.99
  • Access to the "In Search of Stupidity" Blog
  • If purchased separately, over $100

Customers say:

SaaS Entrepreneur provides your company with:

  • Critical information and numbers that ensure you build a successful SaaS business.
  • Updated case studies that provide templates to success.
  • An extensive toolbox of checklists, sample files, and spreadsheets to help you reach your goals.

SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business, Second Edition is the most comprehensive guide you will find to understanding and succeeding in building SaaS businesses. Its case studies, operations analyses and timely data provide critical insights and information that will help you build and grow a successful venture.

The Second Edition incorporates updated key and critical numbers and benchmarks from Softletter’s SaaS Survey and reports, new information on Generation Z, developing for the portable workspace and transparent cloud, new case studies and much more.

What is in SaaS Entrepreneur?

SaaS Entrepreneur is divided into the following chapters:

  • Special Foreword: An Interview with Zach Nelson, former CEO of NetSuite
  • Introduction
  • SaaS and the Power of Communities (and the Death of Traditional Software Product Management)
    Positioning, Marketing, and Pricing Your SaaS System
  • Sales Organization and Compensation in SaaS
  • SaaS Business Metrics
  • Operations and Infrastructure in SaaS
  • Development and SaaS
  • Customer Service and SaaS
  • Professional Services in SaaS
  • Legal Issues, SLAs, Taxes and VAT in SaaS
  • International Markets

SaaS Entrepreneur’s appendices are broken into:

Appendix A: The SaaS Entrepreneur Checklists
Appendix B: Glossary of Terms
Appendix C: The SaaS Resources Directory
Appendix D: Further Important Reading for SaaS Companies

Each chapter in the book contains detailed descriptions of the specific operational issues you may face, reinforced by over 200 tables, charts, and figures. We would like to take a moment to personally thank the company executives and staff personnel who participated in our research and provided us their valuable industry insights.

Second Edition: November, 2017
Sold by: Softletter
Language: English

Read Excerpts from SaaS Entrepreneur

"SaaS Entrepreneur" Toolkit and Book Details


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The Softletter Company and Product Positioning Workbook for High-Technology

A vital guide that ensures you nail your product positioning before you release your product or found your company. If you fail to properly execute your product positioning, every other aspect of your marketing will collapse! Free with your purchase

The Softletter Company and Product Positioning Course for High-Technology

The Softletter Product and Company Positioning Self-Paced Video for High-Technology

The vital companion to the Positioning Workbook! Self-paced and comprehensive, the video guides you through the industry's most successful and field-tested methodology for positioning your product and ensuring your marketing can reach your sales and revenue goals.

Selling Steve Jobs' Liver: A Story of Startups, Innovation, and Connectivity in the Clouds

Follow the adventures of Nate Pennington and Ignacio Loehman as they ideate, innovate, and growth hack their startup with the help of Steve Jobs. (Well, at least a part of him.)