After 20 years, the Classic Is Back!

Softletter Releases the 3rd Edition of In Search of Stupidity, Over 40 Years of High-Tech Marketing Disasters.

What's in ISOS3?

More completely avoidable positioning disasters by such luminaries as:

What's NEW IN ISOS3?

Attend the Softletter Online Positioning and Marketing Course

With Your Premium or Platinum Subscription

Master marketing’s most vital task

Attend online The Softletter and Company Product Positioning Course. Fifteen sessions, extensive course materials.

Attend SaaS University Online

Five separate course: Sales and Marketing, Business Operations, Legal, Data and Analytics, and Research. Twenty nine separate sessions.

EPIC Positioning Training

Work online in a virtual classroom led by Sensei Rick Chapman with your classmates to collaboratively build powerful positioning.

Subscribe to Softletter

Don’t miss out on your chance to gain access to a wealth of knowledge that could mean the difference between success and disaster for your business.

Featured Articles

Keeping Social Order Online” from Chapter 14, “The Social Ministries: Google, Facebook, Twitter, LinkedIn, and Various Other Enforcers


About the Author

Merrill R. Chapman is the managing editor and publisher of Softletter. He is also the author of In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, (Springer), SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business, The Product Marketing Handbook for Software, and Rule-Set: A Novel of a Quantum Future.


Book Review: Pandemia — How Coronavirus Hysteria Took Over Our Government, Rights, and Lives read more

“Twas Brillig and Fetterman Led the Slithy Polls by Two”: Kara Swisher Galumphs with the Democratic Candidate for U.S. Tulgey read more

Second Metaverse, Same as the First! read more



Have a Question?

Subscribe to Softletter

When you subscribe to Softletter Newsletter you get the latest do's and don'ts straight from Rick Chapman and his wealth of knowledge.