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After 15 years, the Classic Is Back! Softletter Releases the 3rd Edition of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters

Liver tells the tale of wantrepreneurs Nate Pennington and Ignacio Loehman as they begin their journey to startup glory. With timely assistance (and operating capital)  from Nate’s girlfriend Angie Song, Steve Jobs’ liver (the 1.0 version removed from his body during his transplant operation), and Russian venture capitalist Illarion Antakov, our two heroes embark on a quest to:

  • Ideate their business vision and monetize the liver.
  • Instantiate new technologies to bring it to life.
  • Motivate the market to embrace their quest to disrupt death itself.

It’s an exciting high-technology adventure that requires Nate and Ignacio to overcome industry skepticism, untrustworthy vendors, ICE, personal crises and other obstacles.

You don’t want to miss it!

Rick's Personal Guarantee

Featured Softletter Articles

“Keeping Social Order Online” from Chapter 14, “The Social Ministries: 
Google, Facebook, Twitter, LinkedIn, and Various Other Enforcers

Softletter Featured Article

Second Metaverse, Same as the First!

On October 28, 2021, Facebook surprised high-tech by announcing it was changing its name to Meta and that the company intended to conquer the Metaverse. This is a bold move. Facebook is the second largest social media company behind Google (Twitter is a very distant third) and its brand, a direct result of its power and profitability, a mighty force. It also owns Instagram, Whatsapp, and Oculus VR, the company that makes all those 3D gaming goggles you loudly hinted you wanted for Father’s Day, used twice, then never picked up again (you know who you are). The name change

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Featured Explorations Article

Avenge the Genocide Olympics! Stop Using Tik-Tok

The 2022 Winter Olympics are over and like a true American patriot, I celebrated the event by not watching a minute of it. Don’t get me wrong. I’m from the northeast and as a boy spent many hours figure skating on Van Cortlandt lake after it froze up during the winter months. I also  collected a chipped tooth and scar on my chin from The Bronx’s version of skeleton, which consists of shooting down a snow-covered hill at high speed on a sled, trash can lid, cardboard box, or whatever will do the trick while avoiding rocks (chin scar), dogs,

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