In Search of Stupidity Press Kit
Download the In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters Press Kit
The press kit includes:
- A high resolution cartoon from the book in tif format.
- Several web-ready cartoons.
- A high resolution image of the front and back cover.
- A high resolution head shot of author Rick Chapman.
- A press release.
- Review copy information.
In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters
The industry's Bible of on how not to market your company. Required reading for anyone in high-tech!
The Softletter Company and Product Positioning Workbook Course for High-Technology
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The Softletter Company and Product Positioning Workbook for High-Technology
A vital guide that ensures you nail your product positioning before you release your product or found your company. If you fail to properly execute your product/service positioning, every other aspect of your marketing will collapse!
SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business
The most comprehensive and powerful guide to building your online, cloud-based software startup.
Selling Steve Jobs' Liver: A Story of Startups, Innovation, and Connectivity in the Clouds
Follow the adventures of Nate Pennington and Ignacio Loehman as they ideate, innovate, and growth hack their startup with the help of Steve Jobs. (Well, at least a part of him.)