In Search of Stupidity Press Kit
Download the In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters Press Kit
The press kit includes:
- A high resolution cartoon from the book in tif format.
- Several web-ready cartoons.
- A high resolution image of the front and back cover.
- A high resolution head shot of author Rick Chapman.
- A press release.
- Review copy information.
The vital companion to the Positioning Workbook! Self-paced and comprehensive, the video guides you through the industry's most successful and field-tested methodology for positioning your product.
A vital guide that ensures you nail your product positioning before you release your product or found your company. If you fail to properly execute your product/service positioning, every other aspect of your marketing will collapse!
Follow the adventures of Nate Pennington and Ignacio Loehman as they ideate, innovate, and growth hack their startup with the help of Steve Jobs. (Well, at least a part of him.)