Attend The Softletter Company and Product Positioning Course for High-Technology online
The Positioning Online Course has been developed for executives and companies who need to step up their positioning strategy and tactics to the next level.
During each session, high-tech product positioning grandmaster Rick Chapman will guide you through the process of creating an effective positioning message and strategy that supports your pricing and features.
When you've completed the course, you'll be ready to execute a smart, focused launch for your products/services secure in the knowledge the market will understand what you want them to purchase and that it's presented to your prospective customers in compelling conceptual and visual terms.
The Softletter Company and Product Positioning Course for High-Technology is only $349.99.
Categorization is the process placing your software within a spectrum of possibilities. If you’re a game, then your mind naturally moves in one direction. A web browser, another. Categorization often seems easy, but sometimes, looks can be deceiving.
In this session you’ll examine the role that branding elements can play in supporting your positioning strategy and lay the foundation for a formal branding program, if your business model and revenue justifies it.