Attend online The Softletter Company and Product Positioning Course for High-Technology
The Softletter Company and Product Positioning Course for High-Technology is only $349.99.
Product Positioning: Vital to Your Marketing and Company
The Softletter Company and Product Positioning Course is the industry’s only comprehensive strategic resource for properly positioning your software or hardware product. Positioning is one of marketing’s most familiar buzzwords, but despite all the attention given to the topic, few useful tools exist to ensure technology companies successfully execute this vital task.
The reason why positioning is so important is simple. If you release a product whose positioning is unclear, contradictory, and not understood by your potential customers, every aspect of your sales and marketing will begin to fail.
There are no exceptions to this phenomena.
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