The Softletter Company and Product Positioning Course for High-Technology

This 90-minute online course features Softletter Managing editor Rick Chapman providing detailed assistance and instruction on how to use the The Softletter Company and Product Positioning Workbook for High-Technology. Your purchase includes the Positioning Workbook, $149.99 if purchased separately, an e-copy of SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business and an e-copy of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters.


The Positioning Online Course has been developed for executives and companies who need to step up their positioning strategy and tactics to the next level. Fifteen separate online session guide you through a process During each session, high-tech product positioning grandmaster Rick Chapman will guide you through the process of creating an effective positioning message and strategy that supports your pricing and features. When you’ve completed the course, you’ll be ready to execute a smart, focused launch for your products/services secure in the knowledge the market will understand what you want them to purchase and that it’s presented to your prospective customers in compelling conceptual and visual terms.


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