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The Softletter Company and Product Positioning Course for High Technology
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About the Product Positioning Course
Ove 500+ Senior Executives Have Taken the Course onsite.
15 Separate Online Sessions
Conducted by Positioning Sensei Rick Chapman
Extensive course materials include the Positioning Workbook, exercise templates, goals and execution checklists, one copy of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters, and SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business"
What Attendees Are Saying
The First Marketing Program You Must Invest In
"Startups don't n eed branding. They need positioning and this course is the best in the industry at providing it. If you don't make this investment, you're walking into the market naked and unarmed."
Gary Skiba, CEO, Remembrit
We Respect Your Privacy
Every single bit of your information is 100% safe with us. We won’t trade or share the information which you provide online with anyone.
A Personal Message from Rick Chapman
When you've completed the Positioning Course, you'll be ready to execute a smart, focused launch for your products/services secure in the knowledge the market will understand what you want them to purchase and that it's presented to your prospective customers in compelling conceptual and visual terms.
30 Days Guarantee
If you’re not satisfied with the course you can request a refund within 30 days of purchasing.
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