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NEW SOFTLETTER RESEARCH

2010 SaaS Report Now Available!

Over 500 pages of hot off the press metrics, benchmarks and best practices for the SaaS market. Double the con- tent of our 2009 edition. PDF download available now.

PUBLICATIONS

The Product Marketing Handbook for Software, 5th Edition

In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, 2nd Edition

CONFERENCES

2010 SaaS University

Upcoming Conferences:
To Be Announced Soon.

EVENTS

Videocasts Line-up

March 25th - Highlights from Softletter's 2010 SaaS Report

Feb 16 - Key Highlights from Softletter's Free Use (Freemium) and Trial Access Survey.

Click Here for Details and other Events

LATEST SOFTLETTER

May 31, 2010 - Feature: A Recurring Revenue Bridge Too Far. Advisory Board: QR Codes. Benchmarks: Software Venture Capital Investments - Q1, 2010....

May 15, 2010 - Feature: Apple iSauce. Advisory Board: Six Tips for Improving Sales Forecasting. Benchmarks: Chief Executive Compensation, 2009. SaaS: ....