What's in ISOS3?
More!
- More completely avoidable positioning disasters by such luminaries as Microsoft (Windows 8) and Amazon (Fire Phone).
- More stupid PR tricks!
- More clueless high-tech CEOs!
- More high-tech ageism!
- More up-to-date cases studies (but the classics remain)!
- More cultish company cultures!
- More cartoons!
- More insightful analyses of industry trends and future technologies!
What's New!
- STEVE JOBS DISEASE BREAKS OUT NATIONWIDE! CEOs nationwide start wearing black turtlenecks while screaming "disruption!" It all culminates in Elizabeth Holmes, Theranos, and the slaughter of billions of innocent investment dollars.
- JEFF BEZOS CENSORS THE WORLD! Using its monopoly/monpsonie power, Amazon can can now control what books you can see and read. What could possibly go wrong?
- THE BIG SOCIAL MEDIA COMPANIES DECIDE THAT HALF OF AMERICA SUCKS! And so does the First Amendment! No Parler for you, American proles! It's all working out wonderfully as half the country returns the sentiment.
- ARON SORKIN WRITES A STEVE JOBS MOVIE WITHOUT A SINGLE FACT IN IT! (Well, there was a Steve Jobs.)
- YOUTUBE DISCOVERS ORTHODOX JEW BEN SHAPIRO IS A NAZI! (No, seriously.)
- CHINA CREATES THE WORLD'S MOST EVIL SOCIAL NETWORK. (Tik Tok). Americans clamor to join!
- GOOGLE TURNS SEARCH ENGINE INTO "THE MATRIX!" Billions trapped in fake virtual reality!
- AND MUCH, MUCH MORE!
After 15 years, the Classic Is Back! Softletter Releases the 3rd Edition of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters
Special Black Friday and Holiday’s Promo
Receive a free copy of Selling Steve Jobs Liver with your purchase and save $9.99!
Liver tells the tale of wantrepreneurs Nate Pennington and Ignacio Loehman as they begin their journey to startup glory. With timely assistance (and operating capital) from Nate’s girlfriend Angie Song, Steve Jobs’ liver (the 1.0 version removed from his body during his transplant operation), and Russian venture capitalist Illarion Antakov, our two heroes embark on a quest to:
- Ideate their business vision and monetize the liver.
- Instantiate new technologies to bring it to life.
- Motivate the market to embrace their quest to disrupt death itself.
It’s an exciting high-technology adventure that requires Nate and Ignacio to overcome industry skepticism, untrustworthy vendors, ICE, personal crises and other obstacles.
You don’t want to miss it!
Rick's Personal Guarantee
-
If reading "Selling Steve Jobs' Liver" doesn't:
- Inspire you to create new ideas and technologies that disrupt existing business models...
- Spur you to create new content to achieve your startup dreams...
-
Drive you to innovate new marketing programs and industry-shaping events...
- I'll be very, very disappointed in you.
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Company Profile Company name: Enterprise Bot Years in business: Founded in October 2016 Locations: 30 clients and employs 77 people split between Switzerland and India Number of employees: 77 Principal management: Pranay Jain CEO, Pranay Jain is the co-founder and CEO of Enterprise Bot. Originally from Pune, he studied business at Bentley University in the United States and developed a strong interest in information technology during his internship. His work with AI caught British multinational Barclays’ attention, and the bank invited him and his team, Co-founder Ravina Mutha and Co-founder and CTO Sandeep Jayasankar to a hackathon in Mumbai which tasked them with creating an effective
Featured Stupid Explorations Article
Return of the Cheese Eating Surrender Monkeys
The phrase “cheese eating surrender monkeys” first entered the main lexicon of American English just before the beginning of the second Iraq war courtesy of the ever-running The Simpsons cartoon series. France’s reputation for toughness has never recovered from that whole WWII-breakout-in-the-Ardennes-Forest thing and when the country declined to join the forces preparing to invade Iraq post 9/11, “surrender monkey” became a popular meme which makes the teeth of every Frenchmen grind. Thus, it was with some surprise that I found myself writing admiringly of the courage of the French as Jeff Bezos and his merry band of monopolists/monopolists attempted
“Keeping Social Order Online” from Chapter 14, “The Social Ministries:
Google, Facebook, Twitter, LinkedIn, and Various Other Enforcers
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