Softletter Releases the 3rd Edition of In Search of Stupidity, Over 40 Years of High-Tech Marketing Disasters.
More completely avoidable positioning disasters by such luminaries as:
Don’t miss out on your chance to gain access to a wealth of knowledge that could mean the difference between success and disaster for your business.
Keeping Social Order Online” from Chapter 14, “The Social Ministries: Google, Facebook, Twitter, LinkedIn, and Various Other Enforcers
Merrill R. Chapman is the managing editor and publisher of Softletter. He is also the author of In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, (Springer), SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business, The Product Marketing Handbook for Software, and Rule-Set: A Novel of a Quantum Future.
Established by respected technology journalist and writer Jeffrey Tarter in the 1980s, Softletter’s target audience has always been senior management at leading software and SaaS firms.
When you subscribe to Softletter Newsletter you get the latest do's and don'ts straight from Rick Chapman and his wealth of knowledge.