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After 15 years, the Classic Is Back! Softletter Releases the 3rd Edition of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters

Liver tells the tale of wantrepreneurs Nate Pennington and Ignacio Loehman as they begin their journey to startup glory. With timely assistance (and operating capital)  from Nate’s girlfriend Angie Song, Steve Jobs’ liver (the 1.0 version removed from his body during his transplant operation), and Russian venture capitalist Illarion Antakov, our two heroes embark on a quest to:

  • Ideate their business vision and monetize the liver.
  • Instantiate new technologies to bring it to life.
  • Motivate the market to embrace their quest to disrupt death itself.

It’s an exciting high-technology adventure that requires Nate and Ignacio to overcome industry skepticism, untrustworthy vendors, ICE, personal crises and other obstacles.

You don’t want to miss it!

Rick's Personal Guarantee

Featured Softletter Articles

“Keeping Social Order Online” from Chapter 14, “The Social Ministries: 
Google, Facebook, Twitter, LinkedIn, and Various Other Enforcers

Softletter Featured Article

Featured Explorations Article

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