What's in ISOS3?
More!
- More completely avoidable positioning disasters by such luminaries as Microsoft (Windows 8) and Amazon (Fire Phone).
- More stupid PR tricks!
- More clueless high-tech CEOs!
- More high-tech ageism!
- More up-to-date cases studies (but the classics remain)!
- More cultish company cultures!
- More cartoons!
- More insightful analyses of industry trends and future technologies!
What's New!
- STEVE JOBS DISEASE BREAKS OUT NATIONWIDE! CEOs nationwide start wearing black turtlenecks while screaming "disruption!" It all culminates in Elizabeth Holmes, Theranos, and the slaughter of billions of innocent investment dollars.
- JEFF BEZOS CENSORS THE WORLD! Using its monopoly/monpsonie power, Amazon can can now control what books you can see and read. What could possibly go wrong?
- THE BIG SOCIAL MEDIA COMPANIES DECIDE THAT HALF OF AMERICA SUCKS! And so does the First Amendment! No Parler for you, American proles! It's all working out wonderfully as half the country returns the sentiment.
- ARON SORKIN WRITES A STEVE JOBS MOVIE WITHOUT A SINGLE FACT IN IT! (Well, there was a Steve Jobs.)
- YOUTUBE DISCOVERS ORTHODOX JEW BEN SHAPIRO IS A NAZI! (No, seriously.)
- CHINA CREATES THE WORLD'S MOST EVIL SOCIAL NETWORK. (Tik Tok). Americans clamor to join!
- GOOGLE TURNS SEARCH ENGINE INTO "THE MATRIX!" Billions trapped in fake virtual reality!
- AND MUCH, MUCH MORE!
After 15 years, the Classic Is Back! Softletter Releases the 3rd Edition of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters
Liver tells the tale of wantrepreneurs Nate Pennington and Ignacio Loehman as they begin their journey to startup glory. With timely assistance (and operating capital) from Nate’s girlfriend Angie Song, Steve Jobs’ liver (the 1.0 version removed from his body during his transplant operation), and Russian venture capitalist Illarion Antakov, our two heroes embark on a quest to:
- Ideate their business vision and monetize the liver.
- Instantiate new technologies to bring it to life.
- Motivate the market to embrace their quest to disrupt death itself.
It’s an exciting high-technology adventure that requires Nate and Ignacio to overcome industry skepticism, untrustworthy vendors, ICE, personal crises and other obstacles.
You don’t want to miss it!
Rick's Personal Guarantee
-
If reading "Selling Steve Jobs' Liver" doesn't:
- Inspire you to create new ideas and technologies that disrupt existing business models...
- Spur you to create new content to achieve your startup dreams...
-
Drive you to innovate new marketing programs and industry-shaping events...
- I'll be very, very disappointed in you.
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“Keeping Social Order Online” from Chapter 14, “The Social Ministries:Â
Google, Facebook, Twitter, LinkedIn, and Various Other Enforcers
Softletter Featured Article
Second Metaverse, Same as the First!
On October 28, 2021, Facebook surprised high-tech by announcing it was changing its name to Meta and that the company intended to conquer the Metaverse. This is a bold move. Facebook is the second largest social media company behind Google (Twitter is a very distant third) and its brand, a direct result of its power and profitability, a mighty force. It also owns Instagram, Whatsapp, and Oculus VR, the company that makes all those 3D gaming goggles you loudly hinted you wanted for Father’s Day, used twice, then never picked up again (you know who you are). The name change
Featured Explorations Article
Avenge the Genocide Olympics! Stop Using Tik-Tok
The 2022 Winter Olympics are over and like a true American patriot, I celebrated the event by not watching a minute of it. Don’t get me wrong. I’m from the northeast and as a boy spent many hours figure skating on Van Cortlandt lake after it froze up during the winter months. I also collected a chipped tooth and scar on my chin from The Bronx’s version of skeleton, which consists of shooting down a snow-covered hill at high speed on a sled, trash can lid, cardboard box, or whatever will do the trick while avoiding rocks (chin scar), dogs,
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