What’s in ISOS3?


  • More completely avoidable positioning disasters by such luminaries as Microsoft (Windows 8) and Amazon (Fire Phone). More high-tech ageism! More stupid PR tricks! More cult-driven management! More and new cartoons. And more posters!

What’s New?

  • Steve Jobs disease breaks out nationwide! At company after company, CEOs began wearing black turtlenecks while screaming at employees. It all culminated in Elizabeth Holmes, Theranos, and the slaughter of billions of innocent investment dollars. (And we thought we had problems with Wuhan Flu).
  • Jeff Bezos uses the Kindle to conquer publishing worldwide. Amazon can now control what and who you can read and what authors can  earn! What could possibly go wrong?
  • The social media companies decide that half of America sucks! And so does the First Amendment! No Parler for you, American proletariat! It’s all working out wonderfully as half the country returns the sentiment. 

After 15 years, the Classic Is Back! Softletter Releases the 3rd Edition of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters

Special Promo: Receive a free copy of Selling Steve Jobs Liver with your purchase and save $9.99!

  • Liver tells the tale of wantrepreneurs Nate Pennington and Ignacio Loehman as they begin their journey to startup glory. With timely assistance from Nate’s girlfriend Angie Song (and Steve Jobs’ liver), our two heroes embark on a quest to ideate their business vision, innovate new technologies to bring it to life, and work to motivate the market to embrace their quest to disrupt death itself. It’s an exciting high-technology adventure you don’t want to miss

You Don't Want To Mess With These Guys

“Keeping Social Order Online” from Chapter 14, “The Social Ministries: 
Google, Facebook, Twitter, LinkedIn, and Various Other Enforcers

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2001 –  Softletter details the collapse of the SaaS predecessor, ASP (Application Software Provider) in the first edition of In Search of Stupidity.

2005 – Softletter releases first article on the comeback of the ASP model as “Software as a Service.”

2006 – Softletter releases first detailed report on the growing SaaS movement.

2007 – Softletter holds industry’s first SaaS conference…

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