After 20 years, the Classic Is Back!

Softletter Releases the 3rd Edition of In Search of Stupidity, Over 40 Years of High-Tech Marketing Disasters.

What's in ISOS3?

More completely avoidable positioning disasters by such luminaries as:

Luminaries as Microsoft (Windows 8) and Amazon (Fire Phone).
More stupid PR tricks!
More clueless high-tech CEOs!
More high-tech ageism!
More up-to-date cases studies (but the classics remain)!
More cultish company cultures!
More cartoons!
More insightful analyses of industry trends and future technologies!

What's NEW IN ISOS3?

STEVE JOBS DISEASE BREAKS OUT NATIONWIDE! CEOs nationwide start wearing black turtlenecks while screaming "disruption!" It all culminates in Elizabeth Holmes, Theranos, and the slaughter of billions of innocent investment dollars.
JEFF BEZOS CENSORS THE WORLD! Using its monopoly/monpsony power, Amazon can can now control what books you can see and read. What could possibly go wrong?
THE BIG SOCIAL MEDIA COMPANIES DECIDE THAT HALF OF AMERICA SUCKS! (with the exception of X. And so does the First Amendment! No Parler for you, American proles! It's all working out wonderfully as half the country returns the sentiment.
ARON SORKIN WRITES A STEVE JOBS MOVIE WITHOUT A SINGLE FACT IN IT! (Well, there WAS a Steve Jobs.)
YOUTUBE DISCOVERS ORTHODOX JEW BEN SHAPIRO IS A NAZI! (No, seriously.)
CHINA CREATES THE WORLD'S MOST EVIL SOCIAL NETWORK. (Tik Tok). Americans clamor to join and Gen Z is verklempt
MORE INSIGHTFUL ANALYSES OF INDUSTRY TRENDS and future technologies! analy of industry trends and future technologies!

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About the Author

Merrill R. Chapman is the managing editor and publisher of Softletter. He is also the author of In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, (Springer), SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business, The Product Marketing Handbook for Software, and Rule-Set: A Novel of a Quantum Future.

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In Search of Stupidity

After 20 years, the Classic Is Back!

What's in ISOS3?

What's NEW IN ISOS3?