What's in ISOS3?


What's New!

After 15 years, the Classic Is Back! Softletter Releases the 3rd Edition of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters

Special Promo: Receive a free copy of Selling Steve Jobs Liver with your purchase and save $9.99!

Liver tells the tale of wantrepreneurs Nate Pennington and Ignacio Loehman as they begin their journey to startup glory. With timely assistance (and operating capital)  from Nate’s girlfriend Angie Song, Steve Jobs’ liver (the 1.0 version removed from his body during his transplant operation), and Russian venture capitalist Illarion Antakov, our two heroes embark on a quest to ideate their business vision, instantiate new technologies to bring it to life, and work to motivate the market to embrace their quest to disrupt death itself.

It’s an exciting high-technology adventure that requires Nate and Ignacio to overcome market skepticism, untrustworthy vendors, ICE, and other obstacles.

You don’t want to miss it!


Rick's Personal Guarantee

Current Softletter Articles

I, Chatbot

…Powered by “cutting edge” AI, chatbots promised an end to tethering and wasted time. Customers instead would be taken into expert guiding hands and quickly receive relevant answers to enquiries and solutions to problems. It all sounded very good, and soon chatbots were spreading across the internet at a rapid pace.

Unfortunately for the technology, as more and more people interacted with chatbots, they became as popular as a diagnosis of Wuhan at a nursing home. (I myself developed a deep loathing of the critters.) The bots were stupid, and their ability to provide useful answers no better than FAQs. Worse, they often provided incorrect information, drove people crazy with repetitive and often nonsensical requests for more input, insulted everyone’s intelligence by trying to pretend to be “human,” and as far as the U.S. market was concerned, churned out far too much fractured and incomprehensible English, probably inducing more people to punch out their screens than has been reported.

Read More…

Excerpted from the latest Softletter Article

Current Stupid Explorations

Return of the Cheese Eating Surrender Monkeys

The phrase “cheese eating surrender monkeys” first entered the main lexicon of American English just before the beginning of the second Iraq war courtesy of the ever-running The Simpsons cartoon series.  France’s reputation for toughness has never recovered from that whole WWII-breakout-in-the-Ardennes-Forest thing and when the country declined to join the forces preparing to invade Iraq post 9/11, “surrender monkey” became a popular meme which makes the teeth of every Frenchmen grind.

Thus, it was with some surprise that I found myself writing admiringly of the courage of the French in the third edition of “Stupidity” as Jeff Bezos and his merry band of monopolists/monopolists attempted to take control of the last independent bastion of book publishing, the trades. More formally known as trade book publishers…

Read More…

Excerpted from Rick Chapman’s upcoming book, Bare Ruined Wires: How Big Social Media Destroyed America’s Faith and Trust in High-Tech.

Subscribe to Softletter

Build Your Business and Revenues

Leading the way in SaaS Since 2006

2001 –  Softletter details the collapse of the SaaS predecessor, ASP (Application Software Provider) in the first edition of In Search of Stupidity.

2005 – Softletter releases first article on the comeback of the ASP model as “Software as a Service.”

2006 – Softletter releases first detailed report on the growing SaaS movement.

2007 – Softletter holds industry’s first SaaS conference…

“Keeping Social Order Online” from Chapter 14, “The Social Ministries: 
Google, Facebook, Twitter, LinkedIn, and Various Other Enforcers

Attend  the Softletter Online Positioning and Marketing Course
With Your Premium or Platinum Subscription

Master marketing’s most vital task. Attend online The Softletter and Company Product Positioning Course. Fifteen sessions, extensive course materials.

Attend SaaS University Online. Five separate course: Sales and Marketing, Business Operations, Legal, Data and Analytics, and Research. Twenty nine separate sessions.

Other Softletter Publications