In 2017, Corporate America spent $28B on training programs to improve efficiency, increase productivity and up level staff and executives. Yet, according to Training Industry Weekly, less than 8% of those programs were fever completed. While there are dozens of...read more
The Fire Flop Positioning Disaster: Jeff Bezos Channels Steve Jobs but Ends Up Talking to the Microsoft Zune Design Team Instead
The following article is excerpted from Softletter's just released Product Positioning Workbook for High-Technology. The High End and Hardware Positioning If we apply the Workbook’s visualization technique to the iPhone vs. Fire Phone, the problem comes in sharper...read more
(Please check our recent RPE and R&D metrics for a listing of the firms listed in the software CEO compensation Benchmark 53 report.) For thesBM53 reports, we do not break out compensation by base, bonuses, and various stock and options packages, simply base and...
(Please check our recent RPE and R&D metrics for a listing of the firms listed in the Software CEO Compensation Benchmark 53 report.) For these BM53 reports, we do not break out compensation by base, bonuses, and various stock and options packages, simply base and...
A Blueprint for Building the Virtual Company: A Review of The Invisible Organization by Mitch Russo, CEO of DiiDit
Purchase on Amazon The age of SaaS has reoriented thinking about how corporations should function and be structured. If an application can reside on servers scattered around the globe, a development group located overseas or on another continent, a customer service...
The Lighter Side of Softletter
When I was a boy my father used to take me during the Christmas season to model railroad layouts in Connecticut and New Jersey. My grandfather worked for the U.S. postal system on a mail car during and after the Great Depression. My dad, in an effort to remain...
An Interview with Daniel Kottke, the Man Who Built Some of Steve Jobs’ First Macintoshes (and Witness to the Last Steve Jobs Reality Distortion Field)
Daniel Kottke was Apple employee number 12 and at one point a close friend of Steve Jobs, meeting him at Reed College in 1972. He accompanied Jobs on what has become a semi-legendary trip to India before Apple’s founding in 1976, an event portrayed on film and widely...
Thanks, Dan Lyons. Now Anyone over 40 Really IS Unemployable in High-Tech. An Open Letter to HubSpot, Brian Halligan, and Dharmesh Shah
Dear Brian and Dharmesh: I have to admit that when I read a while ago that Dan Lyons had been hired by SaaS firm HubSpot, I was gobsmacked. I mean, Dan Lyons, former technology editor for Newsweek, which itself was started at the same time Moses was publishing the Ten...
Building an Agent Channel for Your SaaS Company
The Softletter Company and Product Positioning Workbook for High-Tech
The Softletter SaaS Report
The Softletter Direct Sales Compensation and Efficiency Report
SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business
In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters
Selling Steve Jobs’ Liver: A Story of Startups, Innovation, and Connectivity in the Clouds