After 20 years, the Classic Is Back!

Softletter Releases the 3rd Edition of In Search of Stupidity, Over 40 Years of High-Tech Marketing Disasters.

What's in ISOS3?

More completely avoidable positioning disasters by such luminaries as:

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Featured Articles

Keeping Social Order Online” from Chapter 14, “The Social Ministries: Google, Facebook, Twitter, LinkedIn, and Various Other Enforcers

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About the Author

Merrill R. Chapman is the managing editor and publisher of Softletter. He is also the author of In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, (Springer), SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business, The Product Marketing Handbook for Software, and Rule-Set: A Novel of a Quantum Future.

Articles

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“Twas Brillig and Fetterman Led the Slithy Polls by Two”: Kara Swisher Galumphs with the Democratic Candidate for U.S. Tulgey read more

Second Metaverse, Same as the First! read more

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