In the first edition if In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters, we featured pictures of some of the worst marketing collaterals ever created for high-tech companies and products.
In the second edition, the publishers removed the images (without telling me). The good news is the Gallery of Bad Marketing Collateral is back and in glorious living color!
Enjoy, laugh, and learn how not to waste hundreds of thousands in precious marketing dollars as you peruse the Gallery’s not so hallowed halls. We will be periodically updating this gallery with new and (in)glorious exhibits.
Established by respected technology journalist and writer Jeffrey Tarter in the 1980s, Softletter’s target audience has always been senior management at leading software and SaaS firms.