Pollfish: Is that Smartphone a Channel in Your Pocket or Do You Just Want to Ask Me Something? Calm down, California. You'll get over this. Someday Unless you were sealed in a time capsule circa 2000 alongside your Nokia 3390 (dig that 459-character text limit. Wish Twitter did that) you’ve heard of apps. While Apple didn’t create the app, it did create the app market and infrastructure, which has been a runaway commercial success, adding in total about $60B to its bottom line. Apps are first cousins to SaaS systems, though they differ in a couple of significant ways. One is that apps are frequently hardware dependent for performance and driver reasons (your software may need to talk directly to that GPS chip, BT module, radio receiver, et al). Another is that apps are a bit of a throwback to the quickly vanishing world of desktop software, though what resides on your chunk of silicon is no more than a stub that communicates with a cloud-based backend. Apps also don’t have to reside on smartphones; if you’ve used Slack on your desktop, you already know this. And plenty of SaaS companies are building app front ends to their SaaS...
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