The Softletter Company and Product Positioning Course for High-Technology
About Course
This course will teach you how to create compelling and logical product and company positioning strategies and statements. When finished, you will be ready to successfully launch your sales and marketing programs.Description
This 90-minute online course features Softletter Managing editor Rick Chapman providing detailed assistance and instruction on how to use the The Softletter Company and Product Positioning Workbook for High-Technology. Your purchase includes the Positioning Workbook, $149.99 if purchased separately, as well as a copy of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters and SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business.
What Will I Learn?
- This course will teach you how to create compelling and logical product and company positioning strategies and statements. When finished, you will be ready to successfully launch your sales and marketing programs.
Topics for this course
15 Lessons2h
The Softletter Company and Product Positioning Course for High Technology
This course will teach participants how to sucessfully execute your marketing's most important function, position your product and services in the mind of your market and customers.