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The Softletter Company and Product Positioning Course for High-Technology

  • Duration 1h 40m

Description

This 90-minute online course features Softletter Managing editor Rick Chapman providing detailed assistance and instruction on how to use the The Softletter Company and Product Positioning Workbook for High-Technology. Your purchase includes the Positioning Workbook, $149.99 if purchased separately, as well as a copy of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters and SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business.

 

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Topics for this course

15 Lessons1h 40m

The Softletter Company and Product Positioning Course for High Technology?

This course will teach participants how to sucessfully execute your marketing's most important function, position your product and services in the mind of your market and customers.
Lesson 1: Introduction and Course Overview00:10:00
Lesson 2: Categorization, the Cornerstone of Positioning00:10:00
Lesson 3: Visualization and Positioning00:10:00
Lesson 4: Image layering and Attachment00:10:00
Lesson 5: Creating and Building Your Marketing Vocabulary00:00:00
Lesson 6: Analyzing and Building Positioning Statements00:00:00
Lesson 7: Product Pricing and Class00:10:00
Lesson 8: Mapping Features and Benefits to Product Pricing and Class00:10:00
Lesson 9: Repetition, Integration, and Positioning00:10:00
Lesson 10: Positioning and Branding, Part One of Two00:10:00
Lesson 11: Positioning and Branding, Part Two of Two00:10:00
Lesson 12: Branding Elements00:10:00
Lesson 13: Analyzing and Fixing Positioning Mistakes, Part One of Two00:10:00
Lesson 14: Analyzing and Fixing Positioning Mistakes, Part Two of Two00:00:00
Lesson 15: A Quick Review of What You’ve Learned and Some Further Suggestions00:10:00
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