Description

Please note you can obtain the Product Positioning Workbook as part of your becoming a Softletter Premium  or Platinum Subscriber or signing up for the Softletter Company and Product Positioning Course.

The Softletter Company and Product Positioning Workbook for High-Technology is the industry’s only comprehensive strategic resource for properly positioning your software or hardware product. Positioning is one of marketing’s most familiar buzzwords, but despite all the attention given to the topic, few useful tools exist to ensure software companies successfully execute this vital task.

Who Should Use The Softletter Company and Product Positioning Workbook for High-Technology?

The Positioning Workbook is designed for:

• Members of upper management.
• Product and product marketing managers.
• Startups, both hardware and software.
• New SaaS and mobile app firms and business divisions.