The Softletter SaaS Report

The first and still best report on key SaaS business metric and trends.

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Key areas covered include:

  • Revenue performance
  • Churn and renewal rates
  • Uptime guarantees
  • Channel and reseller development and margins
  • Business and sales models
  • Pricing models
  • Marketing and sales ratios
  • Price discounting
  • Infrastructure models
  • Agile methodologies
  • Trial and freemium conversion rates
  • And much more
"The Corporate Strategy team at Motorola Solutions uses the report to provide us guidance in our plans as we incubate a new software business. The metrics are very helpful in providing guidance vis a vis our current and future investment levels in sales and marketing, R&D, etc."
Anthony Bigornia
Anthony BigorniaSenior Director, Corporate Strategy, Motorola Solutions, Inc

More information about the Report

The Softletter SaaS Report is the industry’s most comprehensive strategic benchmark resource for companies planning to grow and succeed in Software as a Service. Detailed analyses backed by over 700 tables and graphs provide unparalleled insight into the business dynamics driving SaaS.

First introduced in 2006, the latest edition of The Softletter SaaS Report contains almost 400 pages of invaluable data on SaaS.  The information in the report is unique and provides insights and hard data available from no other industry source.

If your company is introducing a SaaS product, establishing a new SaaS business unit or division, or transitioning to the cloud, The Softletter SaaS Report is a required presence in your strategic business operations toolkit.

The cost of the report is only $599.

Excerpted Pages from The Softletter SaaS Direct Sales

  • The SaaS Report is the most cost effective source of key metrics and benchmarks on how and what makes SaaS tick. Without its invaluable metrics, you won’t be prepared to execute best practices on behalf of your business.
  • The SaaS Report breaks data down by company size, customer type, and development stage.
  • The SaaS Report provides hard data unavailable from any other resource. It will help you judge and improve the performance of your operations including R&D, sales, and marketing.
  • Softletter has been tracking the SaaS business model for longer than any other research firm, regardless of size. We released our first SaaS Report in October of 2006, years before any other firm. Softletter sponsored the industry’s first SaaS conference in 2007 (San Jose) and Softletter editor Merrill R. (Rick) Chapman is the author of SaaS Entrepreneur: The Definitive Guide to Succeeding in Your Cloud Application Business.
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Established by respected technology journalist and writer Jeffrey Tarter in the 1980s, Softletter’s target audience has always been senior management at leading software and SaaS firms.

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