Selling Steve Jobs Liver: A Story of Startups, Innovation, and Connectivity in the Clouds

Selling Steve Jobs’ Liver takes the reader on an exciting entrepreneurial journey as our heroes draw on the legacy and lessons of Steve Jobs.


In 2003, Apple co-founder and CEO Steve Jobs was diagnosed with a rare form of pancreatic cancer. By 2009, the cancer had spread to his liver. Near death, Jobs flew to Tennessee, where he underwent an organ transplant. The fate of the discarded liver remains a mystery, one that is revealed in Selling Steve Jobs’ Liver: A Story of Startups, Innovation, and Connectivity in the Clouds.

Selling Steve Jobs’ Liver begins when two serial-failure entrepreneurs, Nate Pennington and Ignacio Loehman, are contacted by a mysterious man who sells them the technology titan’s lost liver.

The opportunity inspires them to ideate, innovate, and finally create a new company, Reliqueree, whose mission is to reposition death and dying in the market’s mind by replacing current 20th century mortuary processes and concepts with fresh thinking and new technology to enable the living to enjoy the benefits of enhanced remembrance and  connectivity with those in the post-life.

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