The Softletter Company and Product Positioning Workbook for High-Technology is the industry’s only comprehensive strategic resource for properly positioning your software or hardware product.
$149.99
The Softletter Company and Product Positioning Workbook for High-Technology is the industry’s only comprehensive strategic resource for properly positioning your software or hardware product. Positioning is one of marketing’s most familiar buzzwords, but despite all the attention given to the topic, few useful tools exist to ensure software companies successfully execute this vital task.
The Positioning Workbook is designed for:
Fill in the form below and we'll get back to you
Established by respected technology journalist and writer Jeffrey Tarter in the 1980s, Softletter’s target audience has always been senior management at leading software and SaaS firms.