The Second Edition of The Softletter Company and Product Positioning Workbook

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The Softletter Company and Product Positioning Workbook for High-Technology
The Softletter Company and Product Positioning Workbook for High-Technology × 1
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About the Positioning Workbook

Here's what readers of In Search of Stupidity: Over 40 Years of High-Tech Marketing Disasters" Customers say:

5/5

For more than a decade, my time spent with Rick Chapman and at his events has always been an investment in reality-checking. I don’t always agree with him, but the argument is always worth the effort. Rick’s latest look at reality is opinionated, example-rich, and platitude-free: it challenges his readers to look in the mirror, and ask if what they’re reading sounds like what they don’t want to become.”

Peter Coffee
VP for Strategic Research at Salesforce

5/5

His book, IMO, is written like a Porsche is built: fast, fun, and nimble. Though I picked it up because of its subject matter (computers, software), I also enjoyed it for a second reason: the quality of the writing.

Jim
Amazon Reviewer

 

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