[et_pb_section admin_label=”section”][et_pb_row admin_label=”row”][et_pb_column type=”4_4″][et_pb_post_title admin_label=”Post Title” title=”on” meta=”on” author=”on” date=”on” categories=”on” comments=”on” featured_image=”on” featured_placement=”below” parallax_effect=”on” parallax_method=”on” text_orientation=”left” text_color=”dark” text_background=”off” text_bg_color=”rgba(255,255,255,0.9)” use_border_color=”off” border_color=”#ffffff” border_style=”solid” /][et_pb_text admin_label=”Softletter Case Study: Selling When You’re Dancing SaaS to SaaS” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”] SaaS companies are conspicuous consumers of SaaS services themselves; no great surprise since who better would know the value of the model? And it would seem logical to believe that one SaaS company selling to another would have natural advantages closing sales. That’s sometimes the case, but we’ve also researched many instances where SaaS firms have had their ears pinned back