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By Merrill R. (Rick) Chapman, Softletter Editor There is nothing new about the “Cloud.” The “Cloud” is simply a synonym for “Internet.” You can tell this by applying this simple test. Say you are an “Internet” company to someone. Now, what do they actually know about what the company does? Nothing. They don’t know if the firm hosts, build apps, competes in B2B vs. B2C, provides platforms, is a social network, etc., etc., etc. Now substitute “Cloud” for Internet. Say you are a “Cloud ” company to someone. Now, what do they actually know about what the company does? Nothing.

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