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The Internet of Vertical Content

A great deal of editorial ink has been spilled recently about IoT, the “Internet of Things.” However, just as interesting is the what we call the “Internet of Content.” (We hereby lay claim to the new buzzword). The IoC is coalescing into several layers. The most visible is the video layer. For years, traditional content owners such as the TV, the movie studios, and the gaming company worried about how to protect their property from theft and piracy. Lately, however, content is increasingly being created on the Internet for the Internet, as the success of Netflix with “House of Cards,”

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