
Softletter Featured Article
Second Metaverse, Same as the First!
On October 28, 2021, Facebook surprised high-tech by announcing it was changing its name to Meta and that the company intended to conquer the Metaverse. This is a bold move. Facebook is the second largest social media company behind Google (Twitter is a very distant third) and its brand, a direct result of its power and profitability, a mighty force. It also owns Instagram, Whatsapp, and Oculus VR, the company that makes all those 3D gaming goggles you loudly hinted you wanted for Father’s Day, used twice, then never picked up again (you know who you are). The name change