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Pollfish: The App as Channel

Pollfish: Is that Smartphone a Channel in Your Pocket or Do You Just Want to Ask Me Something?     Calm down, California. You’ll get over this. Someday Unless you were sealed in a time capsule circa 2000 alongside your Nokia 3390 (dig that 459-character text limit. Wish Twitter did that) you’ve heard of apps. While Apple didn’t create the app, it did create the app market and infrastructure, which has been a runaway commercial success, adding in total about $60B to its bottom line. Apps are first cousins to SaaS systems, though they differ in a couple of significant

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