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Creating Your SaaS-Based Community of Customers: Possibilities and Pitfalls

In the 2014 Softletter SaaS Survey, Report, 37%% of the 202 SaaS companies participating reported that they were integrating a customer community management system directly within the SaaS application, with 16% stating they were planning to add this capability over the next 12 months. Community adoption in SaaS lags behind the integration of analytics (over 70% of SaaS firms have built analytics directly into their systems and the pace of adoption is increasing) but over the next three to five years community integration will increase strongly and steadily throughout all categories of SaaS applications. The core functionality of a community