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As the Named Subscriber Model Falls from First Place, What SaaS Providers Can Learn from Telecom Billing

by Ben Bradley When old becomes new again, ISVslook to telecom for pricing inspiration. For decades, the telecom industry has been honing what other industries are only now getting into–business models that start with simple subscriptions, then add complex pieces such as sign-up/activity/event fees + bundles + add-ons + incentives + promotional products. This reality is driven home by the results from Softletter’s recent SaaS survey. I was lucky enough to obtain an early look at some of the key findings and was struck by the fact that “transaction” or, as I tend to think of it, activity-based billing had

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