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The Worst Company Name Ever

by Merrill R. (Rick) Chapman In addition to being the editor of Softletter, I’m ALSO the author of In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, a book that’s about just what it says. And when I see something I regard as truly dumb, I take notice. A couple of weeks ago I received an E-mail from an Indian outsourcing company called “Panzer Technologies” offering their SaaS development services to moi. Here’s an excerpt from the E-mail: “Dear Manager, Hope you are doing good today. My name is Ranveer Singh, Sales Support Specialist with Panzer Technologies. We

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