If you’re a SaaS company, you’re probably a major consumer of SaaS technology. Today’s cloud companies have access to a wide variety of tools and
You also mentioned new marketing programs for your agent program. Do you have an example? Yes, an “ascension” program. This is a very powerful addition
Let’s step through the process. Can you provide a basic framework? Yes. First, don’t start your agent program too soon. As we both know, a
Where did you go next? To a company called Think Unlimited, now Echelon. It was founded by Mike Markkula, Apple’s third founder. Mike is a
UnicornHRO has roots that stretch all the way back to the infancy of modern software. The firm, which began in 1982 as Software Plus, was
by Merrill R. (Rick) Chapman, Softletter Managing Editor In Part One of this article, we took a look at the impending demise of the desktop
Established by respected technology journalist and writer Jeffrey Tarter in the 1980s, Softletter’s target audience has always been senior management at leading software and SaaS firms.